The Importance Of Brand Awareness And Brand Purchase Intention

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Chandon, P. (2003). Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value.

Chi, D. H. K., Yeh, D. H. R., & Yang, Y. T. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. The Journal of International Management Studies, 4.

Dolge, L., & Marmbrandt, M. (2012). Creating Brand
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