The Importance Of A Popular Culture

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Establishing a popular culture or becoming a celebrity has been a desire of many. The rewards in this life are the admiration and esteem of others, and the punishments in this life are contempt and neglect. In fact, the desire for the esteem of others is as real a want of nature as hunger, while the contempt and neglect of the world are as severe as a pain.
The story of how Apple invented the wireless business has been told by many people, numerous times. The first iPhone that was shown off by Steve Jobs back in 2007 during the annual Macworld convention was a barely working prototype (Sorensen). In reality, this device was so buggy and glitch-prone that Apple’s engineers did not believe Steve could make it through his onstage demonstration without suffering an embarrassing crash (Sorensen). The demonstration iPhone that Steve carried in his pocket was almost incapable of holding a wireless signal to the extent that engineers preprogrammed the indicator to always show 5 bars (full strength) and also established a portable cell tower backstage (Sorensen). Steve, of course, made it through the unveiling with characteristic aplomb (Sorensen). Subsequently, the device went on to become a yardstick by which every other mobile device is measured (Sorensen).
The iPhone is now considered as a popular culture, in which it affected a lot of people inside and outside the place of its origin. Not only the iPhone as a product that became a popular culture, but also the founder, Steve Jobs. A popular culture, also referred to as a celebrity, can be defined as the manner in which individuals have sought to bring themselves to the attention of others and, not incidentally, have gained power over them. The desire to accomplish recognition is bot...

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...e press were essential for Steve to become a celebrity and for the iPhone to become a pop culture.
What is more, the birth of fame is, of course, tied to the mass media industry, and it is embraced by a public eager to be entertained. It is also worth to note that fame and pop culture has ceased to be the possession of particular individuals or classes and has become, instead, a potential attribute of every human being that needed only to be brought out in the open for all to applaud its presence. The case of Steve Jobs is a good example. Prior to the invention of the iPhone, Steve was not popular as he is today, and he never came from a particular class that commanded fame. However, his outstanding invention of the iPhone, which turned to become a game changer in the industry, turned him to become a celebrity world over, and his invention to become a pop culture.
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