Social media relates to the term well known in our country today as Globalization. Globalization is also the idea that we can be connected. Social media gives an opportunity for people to branch out and share cultures and practice through the web just as globalization encourages everyone to be connected. Social media has blossomed over the years in every direction possible. One of the reasons social media is popular today is because it allows you to interact.
In the past decade, the rise in internet usage has become exponential. It has paved the way for an amalgamated globalized media network working towards bringing people together and exposing them to a wealth of information at the same time. Digital in nature, the internet is like a global village allowing everyone unlimited access to anything, anytime and anywhere. It transcends physical boundaries allowing connections on an individual, personal and professional level. More importantly, the beauty of the internet lies in the fact that it is interactive and encourages participation as well as a sense of community when compared to traditional forms of media.
Social media site has become the new and premium platform for advertising about the products and services to reach the online users. viii. Social Development Web marketing is found as an innovative approach for creating awareness in the society and it becomes a good source for the social development in an era of globalization by proving information and knowledge about anything through electronic mode that is Internet or Web. ix. Living Standard and Lifestyle Web marketing becomes the tool of social status of today’s lifestyle and developing living standards by fulfilling instant demand of individuals as it provided the facility of purchasing anything at anytime from anywhere.
Social media around the globe have created a new place of communication and interaction among people and organizations. Social media have given plenty of opportunities to the customers and organizations in adapting different aspects in life. Social networks such as Facebook, Tweeter and Instagram have played a significant role in expanding consumers’ online purchases. People use social media to share their information, advice, warning, reviews, experiences, or any sort of information that are interesting to their “connection” or friends. This can have impact on peoples’ behavior in terms of communication and purchasing.
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
The ability to access the Internet and find information in seconds, through the World Wide Web has provided advancements for our society. Social media for instance benefits from this by allowing for communication to be instant between anyone in the world. Social media works with every form of mass media as well. Social media effects: television, print, movies, music, and advertising. All of these areas are affiliated with social media, mainly utilizing social media as a means of communication.
Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.
It is a controversial point but true never the less that social media brings people together even though it may also do the contrary. People from all over the world have become connected via facebook many have furthered their relationships to lifelong friendships and partnerships. Businesses have grown through social media, by showcasing products to a multitude of people and a market can sell beyond its geographic position (Albarran 86). Industries such as music and fashion have thrived off of social media, being able to showcase their talent to fans all over the world. Brands have grown so big all because of social media, creating a buzz for a particular brand makes it known because people get to want to know what is this and what are they doing, why do they keep popping on social networks.
Introduction Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers.
Humanity has made many attempts to improve social interaction. At present, there are countless methods for society to be linked at all times. These methods are made possible through the internet and social networking sites. The internet and social networking sites are responsible for increasing connectivity, accessibility, and creating