The Implication of the Emergence of the Gourmet Food Industry

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William Roseberry in this article studies the emergence of the gourmet food industry as an indicator of class, identity, and generation. He explores the historical context of the rise of the "new tastes" in coffee industry as a response to the early mass market standardization regime.
Examining the historical, sociological and anthropological aspects of changing the structure of marketing and consumption of coffee, he probes a broader range of implications in the social change. He focuses on the new patterns of consumption as retailors shrink the trade from mass to niche marketing, and that how these new patterns, which are formed by the power structure, has affected the labor and so the consumers. With an emphasis on political economy along with historical, social and cultural analysis, and with the aim to develop a better understanding of the coffee market relationships, Roseberry illustrates the bridge which coffee connects the poorest nations to the richest developed countries.
Inspired by Mintz' piece on sugar and David Harvey's work, he explains how the early coffee mass mark...

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