The Impact of Word of Mouth in Influencing Purchasing Behavior of UTAR Kampar Students

1529 Words4 Pages
bulb-icon

Recommended: Communication Styles during Crisis

ORGANIZATIONAL COMMUNICATION AND ACTION
COMMUNICATION STYLE (NESTLE) DURING CRISIS
The world is against the idea of Nestle using palm oil in their product which causes the killing of orang utans. Greenpeace changed their homepage to a Kit Kat logo which happens to be a mock-up approach. The reason being is to inform their online visitors to stop Nestle from destroying rainforests to gain palm oil and also to write to the CEO through its website. Due to this act, some Facebook users change their profile pictures cooperating with the mock up which displays Nestle Killer instead of Kit Kat
Now, Nestle clearly does not have an experienced spokesperson as their leader or even a crisis management to solve the case. It is clearly absent from the Nestle Facebook fan page. Moreover, Nestle did not have a proper decision making to handle this situation in a professional and practical manner. Instead, they chose to be ignorant and they took this matter emotionally. They told YouTube to remove the mocked videos about them as well as the administrator of this Facebook account used a very hostile approach as well as the usage of sarcasm towards their curious yet potential consumers. In addition, whoever is handling the Swiss Headquarters also replied in a very rude manner to one of the Facebook commenter. This raged more commenters on Facebook.
Even the UK Press office also assured that the Swiss HQ handles the social media account. There is a commenter by the name of Helen Constable mentioned that no one with such atrocious attitude should be the spokesperson of Nestle and another commenter told that they should get a new PR officer. It is like any other case of a company trying its best protect and secure their image in the eye of the soci...

... middle of paper ...

...ey have a hierarchical that needs to be followed by everyone on who to report to whom on certain stuffs. The organizational chart is included in Appendix 4. Furthermore, their businesses are managed geographically such as Zones Europe, Americas and Asia/Oceania/Africa.
During the social media crisis is happening, Nestle still make use of its social sites, such as Twitter and Facebook to constantly update their public with the latest statements and updates about the palm oil issues. Nestle purposely opened up a Q&A site for people to search for answers.
Right after the social media crisis, Nestle’s new Global Head of Digital and Social Media is working on ways to apply the principles of social network to internal knowledge sharing as he believes that listening systems will actually help the organization to get insights a lot faster at a lower cost (Handley, 2012).

Show More
Related

  • Analysis Of RPZ Social Media Analytics And Genaflek Marketing

    783 Words  | 2 Pages

    The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings” (Vinerean, 2017). Therefore, it is essential that the former Genaflek employees enhance their skill set to include social media marketing tactics. They have been using more traditional marketing methods such as paper and television ads, focus groups, and press releases. RPZ will invest in an ongoing continuing education program. The program will allow employees to gain and retain the skills to become competitive in today’s market using social media concepts. RPZ will also hire a social media professional, as a consultant, who would be able to start the educational process and the continuing education program. Employees will participate in online courses to sharpen and stay on top of interpersonal, marketing and online skills. Frank Kasimov, of BusinessLenderMatch.com, says, “You can build on the traditional way of marketing and greatly increase your customer base and your company’s bottom line.” The former Genaflek employees would also have a vital role in training. They will introduce the former RPZ Social Media Analytics and new employees to systems and approaches used in traditional

    Read More

  • Consumerism In 'Raj, Bohemian' By Hari Kunzulan

    1415 Words  | 3 Pages

    It might be quite scary to have your personal pictures or videos on social media but what is even scarier is when it’s worldwide and everyone is watching! Kunzru addresses how the narrator is ultimately terrified when he realized a selfie taken from his cell phone is actually worldwide and being advertised. The narrator expresses “The site it was on was a corporate advertorial affair called something like Get-the-Taste, or Feel-the-Refreshment.” (Page 5). As the narrator expresses how furious he is that he and his product of vodka is being sold to the public, he felt violated! He was not aware of the situation, that his former

    Read More

  • AES Corp

    3072 Words  | 7 Pages

    The organization has five hierarchical levels, consisting of a set of divisional/regional managers, and three additional levels that exist in the plant. The plant organization consists of three levels: the plant manager, the seven area superintendents, and the front line people. The two cofounders decided “to avoid creating bureaucratic organizations resembling the government” because of their bad experiences working for the government. As a result, the structure of AES is highly decentralized. This allows managers and employees to both take ownership of their roles and have input on the success of the company. It also allows individuals to develop leadership skills for potential promotions. This flat management structure encourages high employee involvement in all decision-making opportunities.

    Read More

  • Analysis of The Dove Campaign For Real Beauty

    1839 Words  | 4 Pages

    A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.

    Read More

  • Nestle Drinking Water Case Study

    320 Words  | 1 Pages

    The economic idea in this story is that Nestle is trying to become larger by taking drinking water that they may or may not have rights to. They are pretty much stealing and making a profit off of the water that they are taking. This has sparked lawsuites being brought up and proof of permits. Plus

    Read More

  • Analysis Of Marion Nestle's Food Politics

    455 Words  | 1 Pages

    Nestle is a professor in the Department of Nutrition , Food Studies and Public Health at New York university. Nestle was also acclaimed to be one of the top and influences foodies in 2011.

    Read More

  • Organisational Structure, Culture, and Management Style of a Business

    1176 Words  | 3 Pages

    Looking at IKEA’s organisational structure, the chain of command shows a clear line for messages within functional departments, so therefore; it leads to good communication. For example, looking at the organisational structure of IKEA, there is a clear communication within a human resources department. However, the chain of command is very long from the top to the bottom of the organisation because, there are too many levels of management. This will lead to poor communication. For example, it takes decisions a long time to reach the workers at the bottom of the organisation structure.

    Read More

  • Coca Cola's Ethical Dilema in Belgium

    1385 Words  | 3 Pages

    This incident really took a troll on the companies brand image their customer’s confidence in the brand and the companies’ ...

    Read More

  • Use of Social Media Marketing Tools by Non-Profit Organizations

    3403 Words  | 7 Pages

    Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).

    Read More

  • Business Analysis: Chocolates El Rey

    588 Words  | 2 Pages

    Social media is another great cost-effective way at marketing a company. In today’s technological world, the internet plays a huge role on any major brand. By utilizing the use of the internet, Chocolates El Rey could have a much wider market share as this information is available to anyone, anywhere in the world. The use of things like viral videos and social media...

    Read More

  • Organizational Structure and Culture of Rolls Royce

    1783 Words  | 4 Pages

    The bottom layer would follow the guideline so they can achieve the company objectives. The group structure is Chairman Board of Directors Group of Executives Board of Management Group of General Management The main departments within the group are: Administration Division Business Division Customer Support Division Network Development Division Production Services Division R&D Department Finance Department Human Resources Each division has managers for supervision. The staff in each division needs to follow the managersÂ’ decision. Every member of staff clearly understands their role and responsibility under the hierarchical structure. It is because each layer gets different responsibilities.

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • Nestle Case Study

    1382 Words  | 3 Pages

    The transnational corporation Nestle Company founded in 1886 based in Vevey, Switzerland, sells its products in 189 countries and has manufacturing plants in 89 countries around the world, boasting an unmatched geographic presence. The company started off as an alternative to breastmilk and initially looked into other countries for an increase in global opportunities. It founded its first out of country offices in London in 1868, and due to the small size and inability of Switzerland to compensate growth manufacturing plants were built in both Britain and the United states in the late nineteenth century. A large portion of Nestlé’s globalization came in the 1900s which was when it first moved into the chocolate business after

    Read More

  • The Power of Social Media

    1085 Words  | 3 Pages

    “The Power of Social Media to Support Knowledge Sharing.” ISKO UK. 19 March. 2013. Internatinoal Society for Knowledge Organization. 3 April 2014.

    Read More

  • How Social Media Improved Communication?

    797 Words  | 2 Pages

    Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...

    Read More

More about The Impact of Word of Mouth in Influencing Purchasing Behavior of UTAR Kampar Students

Open Document