In reality the social media site has transformed, it's the way we think about search engine optimization. A good SMO will gather traffic from both social site referrals and search engines.  In the recent years social media has become increasingly crucial to search engine optimization. Research shows that 73% percent of adults are able to use social networking sites for its full potential.  Facebook is a top ranked social platform within a number of users, but some are now expanding onto other social sites, some even use multiple networking sites.
(“Google buys YouTube for $1.65bn”, 2006) and another the most recent example is “LinkedIn earned $15.4 million in 2010 on net revenue of $243 million” (Bestgrowthstock, 2011, para. 15). The main reason behind the success of SNSs is because of the number of people that are utilising it; and that is what all companies are looking for. In 2009 Facebook was growing at a rate of 6000 user per day. “At that rate if Facebook were a country than it would be the 6th most populous in the world” (Smith, 2009).
Abstract In modern days’ lots of people use social media platforms to improve their social bonds and to make new friends. As well as social media help busy world to make instant friends and quick communications within few seconds with each other. Then it provides people to find their class mates, colleagues, relations etc. With that case Facebook, Tweeter, LinkedIn, Skype etc. Facebook get the major part of social media in world, because 1.59 billion monthly new active users get registered to use this free social media service.
As blogging began to appeal to more and more people, pure social networking sites appeared. SixDegrees.com (1997-2001) was the first website that allowed users to create personal profiles and connect with friends. In 2002, Friendster was formed, popularizing social networking before Myspace, Facebook, and Twitter came along in 2003, 2004, and 2006 respectively. “Currently, social networking/blogging sites account for over 17% of all time spent on the internet” (“Are Social Networking Sites”). The addition of multimedia capabilities has been a major attraction to users.
It is proved that developing social media has improved the marketing platform. According to many marketing consultants, social media marketing efforts get up to 50% better return than tradition average tv or radio spot (Horovitz). These reviews show the growing connection American has with social media. Also, according to my research, “more than 80% of small companies use social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs” (Loten). This information shows the impact of social media on small businesses.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers.
Facebook makes it very simple for people to find one another due to the search bar, thousands of different networks, and the “people you may know” bar. This company has expanded at a rapid rate over the past few years and now has over 900 million active users. With this very new and modern socializing website there are many positives, negatives, and questions about the future of the growing company Facebook. There are many positive features that this socializing network holds. Facebook’s greatest feature is the aspect that people are able to connect to old classmates from college and even high school.
Social media is fairly new with being adopted by the masses in the past several years. With this technological boom type of era, social media will continually to thrive. One of the key players that have enable social media to grow so rapidly is the Internet. The Internet has revolutionized how we consume our social media. The ability to access the Internet and find information in seconds, through the World Wide Web has provided advancements for our society.
People like to connect, communicate and share. It can be seen through the development of languages, the exchange of letters, the invention of the phone and today’s social media platforms such as Google +, Twitter and Facebook. Facebook being an important social media platform with 1.19 billion users worldwide (Facebook Key Facts 2013), since 2004 it has been attracting more and more users. It is of interest how Facebook is keeping it’s free service for its users, and despite its significant size still is growing its user base and revenue. Two questions are open: First, what is the marketing processes involved in Facebook's success story?
In the late 1990s, personal profiles became widely popular, the use of this personalized web space allowed users to search for others private pages. Sites began to develop more features for users to find friends, and created away for them to connect through networks, and allowing those “friends” to view whatever they were posting. By 2005, it was reported that “MySpace was getting more page views than Google” (Arrington 2006). When Facebook, launched in 2004, it became “the most popular social networking site in the wo... ... middle of paper ... ...e B. Ellison. "Social Network Sites: Definition, History, and Scholarship."