The Impact of Mcdonalds in East Asia

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Ever since I could remember, my mother would take me to McDonald’s after she picked me up from day-care. It happened about once a week and I was always so excited. Part of the reason was because it was the only place where I knew I could go run around in the playhouse, while eating a Happy Meal, which indeed came with a toy. Not only did it make me happy, but my mom was able to do some work since I was so engaged with the “McDonald’s experience.”

In Golden Arches East, James L. Watson investigates how the McDonald’s culture of fast food appeals to people in the cities of asia' class='brand-secondary'>East Asia, particularly with how the company connects with American culture. Watson focuses on key concepts when visiting each place, including localization of America in Beijing, food choices, identity and nationalism in Seoul, and changing manners and etiquette in Tokyo. Each city has a different aspect and attitude about McDonald’s that is determined by gender, age, and wealth of people. McDonald’s started the globalization of fast food across the world, in which cultural transformations and a new trend have arisen but has kept indigenous culture intact.

Before McDonald’s expanded into East Asia, many people only heard of the big golden arches but once the corporation settled in, cultural transformations took place. As weird as it may sound, table manners were one aspect of eating that changed because of the fast food environment. In Tokyo, McDonald’s impacted the taboo against eating with one’s hand, standing while eating, and {79how to eat ice cream (Watson 178). With that said, McDonald’s brought in a totally different way of eating for these people. They weren’t used to putting their hands directly on the food they were about to eat or lick ice cream wit...

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...nies to globalize fast food in Eastern Asia, while bringing new cultural transformation and trends but keeping the native culture alive. Table manners and the child aspect of fast food has changed because of the presence of McDonald’s to these different cities in East Asia. Along with transformations, trends were made through accurately timing the opening of the corporation, having an easy system to follow, and having an enjoyable atmosphere. Lastly, indigenous cultures are still thriving even though McDonald’s is an American based company because they are adding new menu items depending on the location, use products from local producers, and some people still consider their food a snack. McDonald’s is on the path of being very successful in East Asia in the future and is going to continue to make their bright golden arches even more attractive than they are now.

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