Table of Contents
Executive Summary 3
1. Introduction 4
1.1 Summary of IFAW 4
1.2 You not only dump your trash-ocean(Campaign) 4
2. Analysis 5
2.1 Attention 5
2.2 Comprehension 6
2.3 Involvement 6
2.4 Attitudes 7
Summary 8
References 9
EXECUTIVE SUMMARY
The purpose of this report is analyse the impact of vulnerable human activities to marine animals. IFAW is the International campaign organisation which is originally founded in Canada. It mission is to save and help animals all around the world.IFAW has organised You not only dump your trash campaign . This advertisement portrait the current situation that the marine animals are facing. The majority of marine animals are losing their lives because small particles of plastic were found in the dead animal’s stomach.
This advertisement mission is to create awareness of these activities to the people. In order to have attention towards campaign IFAW has follow different ways, used the pictures of the recent dead marine animals from the debris with larger font and highlighted letters in order to create an image in the mind of the consumer that will invoke the ideas, feeling and image of past experience. They had provided simple and short messages about the impact of debris to marine animals, so that it would be easier for the consumer to understand. People take much time to understand the messages and does research before participating in any activities. So, the decision process automatically tends to become slow. IFAW has mainly focused on attention part. It would be better if it would have given priority or effort on high involvement.
1. Introduction
1.1 Summary of IFAW
International Fund for Animal Welfare...
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Scholl, M. (2012). You not only dump your trash . Retrieved from http://www.michaelscholl.net/campaigns/ifaw---international-fund/you-not-only-dump-your.html.
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The Sea Shepherds are group of volunteers who try to protect the sea animals, and capture criminals who kill the animals without permits. Their website has many purposes, one dedicate to collect donations from the reader. Furthermore, they want to protect the ocean wildlife. The website audience includes people who want to protect the ocean, and they want to save the sea animals which will likely be extinct. They offer the audience a chance to donate, volunteer, and stay up to date with ongoing issues involving marine life. This website is outstanding because the sea shepherds host a successful website that effectively reaches out to the audience through appealing to the reader's emotions, logic, and credibility.
Bottlenose dolphins became part of a United States Navy program in 1959 for the purpose of conducting scientific research into their sonar and hydrodynamics in hopes of getting design ideas for submarines, ship hulls and weapons. It was discovered dolphins hear and navigate in the water by using their natural sonar, which happened to be more precise than most fabricated sonar systems. In the mid-sixties, Navy dolphins were used as mail carriers to underwater laboratories in their home of San Diego, California.
Which means their obviously bad for the aquatic marine life environment & are cause many different forms of damage for them & us as one. On p.g. 23 of The New York Times upfront magazine “Birds,fish, sea turtles, & others are getting tangled in plastic bags or mistake them for food & choke”. Someone else might argue that they could the plastic bags in landfills instead of oceans. But that counter- argument is flawed because you’re just polluting by burning plastic which is bad on our part we’re not doing our part to support & taking care of the earth. Plastic in the ocean isn't just bad for plants & animals but for humans too because of the food chain some of us eat animals as a meat source such as aqua marine life like fish. If the fishermen catch fish that have been eating plastic then it's in our food supply if we eat that fish it's gonna be bad for us so many will end up getting sick from the plastic inside of the fish then what will we do our aqua marine food supply will go down the drain we couldn’t eat the fish since it's basically contaminated with plastic that we’re dumping there instead of trying to fix it & getting rid of plastic bags for good for the good of the earth. We’re causing damage towards the earth by dumping all that plastic into the ocean which damages our water supply it’ll poison us although we clean the water it depends on how big the plastic particles are, it’ll make us sick & sense it’s been lying in the oceans could bring in new pathogens &
Have you ever been in a situation where you had to make a decision where you life or others lives were in danger, for marines and other troops in combat it was a life style they would make decisions like this on a daily basis. Is it healthy for average people to have to make choices like this and does it cause any type of depression or mental weakness? Or does it make you a stronger person mentally? People often wonder what its like to be in there shoes there for when you meet a marine you catch yourself always asking the questions what is it like being at gun point or what's the scariest story you have from your experiences overseas. And i am here to answer those questions.
Why are humans killing the blue whales? That is exactly a question I asked myself when I read a magazine at school for a project, and I discovered how the blue whales are endangered because of humans, and I also discovered amazing facts about Blue Whales. They are a really large animals, if you see a blue whale it is like to see a giant dinosaur, they eat krill that is like a shrimp, have you seen how smalls shrimps are? From their sizes blue whale should eat like millions to be full. Humans should be more respectful towards the ocean, because they are contaminating the blue whales environment, hunting them for commercial purposes and causing ships strikes with the whales.
Fin Whales play a huge part in regulating the food flow in the ocean by stabilizing the food chain. Without whales we would see species overpopulating the ocean, and the food chain will be interrupted. Whalefacts.org reports that even whale waste helps the environment by reducing the carbon in the atmosphere. They also showcase studies that have proven that other whales like the sperm whale's poop, "helps stimulate the growth of phytoplankton which pull carbon from the atmosphere to provide a cleaner and healthier breathing environment for all animals." Fin Whale and other whales poop also helps with the growth of phytoplankton, in which other species depend on for survival. Whales are detrimental to the ocean, they all play a huge role in
The Great Pacific Garbage Patch is the largest garbage dump in the world. According to estimates made by experts, the patch holds approximately three and a half million tons of garbage. Majority of this garbage is made of plastic. This waste is a threatening problem to the patch’s surrounding wildlife. Many animals are caught in the floating pieces of trash and it is the cause of the deaths of about one million birds and about one hundred thousand other sea animals. Due to the oceans nature and constant moving currents, the trash is also constantly moving. Therefore the size of the patch never stays the exact same. However, scientists believe it be approximately two times the size of Texas. The plastic is mostly broken down from larger materials into small pieces. The patch has been referred to as one scientist as a, “plastic soup”. This garbage poses such a threat mainly because it does not biodegrade. These plastics will be in the ocean essentially forever. Many plastics also contain chemicals, and absorb other chemicals and pollutants they become exposed to. These newly absorbed toxins are then leaked and distributed back into the ocean over time. The chemicals can directly enter the bodies of the animals which consume them. A study was being conducted by scientists of the fish that inhabit the area around the patch. What the researchers found inside the belly of one fish (that was no larger in size than that of a finger), was eighty four small fragments of plastic. It does not take scientists to recognize the impact of this problem, Zach Gold, who is sixteen, is from Santa Monica California. Zach enjoys s...
Each year,millions of people across the world travel to marine parks, for the chance to see one of the most intelligent, fascinating beings of this Earth, the marine mammal. However, this aquarium is actually a torturous jail cell for the marine mammals that inhabit it. Research has shown that these animals were never fit for captivity. In fact, according to the popular documentary “Blackfish”, more than seventy trainers have been injured by the captive marine mammal, though not a single aggressive tendency toward humans has ever been documented to have occurred in the ocean. It is a likely assumption, that the conditions of marine parks are a cause for aggressive and depressive behaviors in these animals. These intelligent, highly evolved,
...ic and get ill from it. All this trash can kill the mammals in the ocean even if it’s just floating on top of the water. It’s still harmful to them and humans. It can kill, suffocate or poison the mammal. If humans decide to go swimming in the ocean and choke on a piece of plastic that breaks into pieces and they open there mouth for some reason and get trash in their mouth they can choke and maybe die. Just because people like to put their trash anywhere they please.
Plastic or paper, is a choice that people face when going to the grocery stores. Plastic bags are often the choice that is made. A controversial issue in the world today is the use of plastic bags. Plastic bags are used because of the convenience they give, by being able to carry several items at once. However, in the article, “Banning Bans, Not Bags”, Jennifer Schultz claims, “Plastic bags clog up local waterways, litter roadways, and get swallowed up by unsuspecting fish” (6). Plastic bags are used once, then are discarded or, littered all over the place. When they are littered all over they become problems for more than just humans. These plastic bags pose a big hazard for animals on land and in especially the ocean. Humans eat land and
Did you know that more than 90 percent of all organisms that have ever lived on Earth are extinct? According to Pandey, the author of Humans Pushing Marine Life toward ‘Major Extinction’, nearly 10,000 species go extinct each year, and this rate is estimated to be 1,000 times higher than the natural extinction rate (1). Human beings are causing irreversible damage to the oceans and their wildlife, which is being led by two major reasons: Commercial fishing or over-fishing, which damaged the marine environment and caused a loss in the marine life diversity, and pollution, which is a primary way of the extinction causes that drastically modifies the marine life habitat. As a result of the commercial fishing and pollution, many of the marine species will start disappearing of the oceans. Briggs emphasizes that over-fishing “has induced population collapses in many species. So instead of having less than a hundred species at risk, as was the case some 30-40 years ago, there are now a thousand or more (10).”
Although plastic bags appear to be fragile and light, their negative environmental effect is devastating. Plastic bags may cause large amounts of pollution in every step of their limited life cycle, from the extraction of raw materials, production, transportation, and recycling or disposal. Plastic bags can be defined as the most damaging form of environmental pollution. They can have a damaging effect on marine animals and wildlife in addition to the aesthetic effects on beaches, parks, and trees. Plastic bags are potentially one of the main causes of death to marine animals (Harbor keepers,2008). Up to one hundred thousand marine animals or more die each year from eating plastic bags which are mistaken for food. This can result in blocking the animal’s intestines and possibly lead to the animal’s death. Another possible situation is that wildlife, such as birds, can get tangled in plastic bags causing choking and immobility, which may eventually lead to death. (Senior, 2008) and (Citizen Campaign, 2010). In other situations, after plastic bags photo degrade they remain toxic and could be eaten by fish, shellfish or any other marine life and survive this allows the toxins to enter our food chain through bioaccumulation (Puget Soundkeeper Alliance, 2011).
Renee Cho, a journalist for the State if the Planet, studied what occurs to all the plastic after consumers throw their plastic products out, "It's estimated that there are also hundreds of millions of plastic debris floating around in the oceans threatening the health and safety of marine life." Landfills are increasingly gaining size because of the amount of plastic we use to create out products as it is not biodegradable. Plastic can take more than one thousand years to degrade and can only be recycled through a lengthy expensive process. There also are large islands of plastic waste currently in our oceans, collected together by ocean gyres. Marine wildlife mistake these plastic products as food and ingest them, either killing or injuring themselves. The plastic pollution causes harm and endangers our
The oceans need to be protected because it is where life began and if not taken care of, life as we know it will end. When dangerous substances go into the ocean, ecosystems are suffer and become endangered along with lives of people and of marine life. Surfrider Foundation recognizes the importance of protecting and preserving the quality and biodiversity of the world's coasts because they are truly irreplaceable. There is also historical evidence of ocean pollution being present in the past, but the problem still lingers today. Heal the Bay discovered that,“Did you know there is a DDT and PCB hot spot off the coast of Palos Verdes? This superfund site (which indicates it's one of the most polluted places in the United States), is left over from a 1930's era chemical plant. Because DDT takes so long to break down in the marine environment, it persists to this day, contaminating certain species of fish. There are also highly polluted sediments in the Long Beach area, a sign of the heavy shipping in the port. Heal the Bay works on developing effective capping and removal plans to keep those toxins from spreading” (Heal the Bay). DDT is still highly concentrated in the South Bay area and still contaminating different species of fish. Even after more than 80 years DDT, a toxic insecticide, is still very concentrated and during upwellings, DDT particles come back up and continue to harm marine life. If humans are careless about what is thrown on the floor or sprayed on lawns, it can lead to disastrous affects when it comes to the condition of the ocean's ecosystems, and can endanger life itself leading to a problem that only we can mend.
Various medical journals, research papers, and critics have pushed to ensure that people aren’t exposed to these harmful chemicals, by increasing overall public awareness. Currently, there is a steadily growing stigma against plastics, resulting in many people opting to use safer alternatives to plastics for utensils and liquid containers (glass and metal water bottles over plastic). If asked, almost any person would say no to the question of, “Would you be ok with plastics in the drinking water, or in your food?” However, most people don’t realize that the careless disposal of plastics in waterways and oceans results in the creation of microplastics, which fish and other wildlife consume. Microplastics are mainly formed in the “Great Pacific Garbage Patch”: the Pacific Ocean’s currents cause millions of tons of plastics to slowly degrade from the extensive exposure to sunlight and abrasion from water. As a result,