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The Impact of Advertising and T.V. programming Advertising has numerous of definitions. Many advertisers attempt to corral the public in order to entice them to buy their products. However, convincing consumers to purchase a particular brand is not an easy task. Therefore, there are several techniques to reach mass of people and appeal to them. Some of these techniques are facts and figures used to prove the superiority of a product, for example a car company references the amount of time it takes their car to get from 0 to 100 kilometer per hour. Additionally weasel words to give a positive meaning on a product like a diet product which might help a person to lose weight. Moreover diversion by tackling a problem by throwing in a distraction as such as tobacco companies talks about health and smoking and then showing a cowboy smoking a rugged cigarette after a long day of hard work. Transfer using words and ideas with positive connotations to adduce that positive qualities should be associated with product and the user. According to some clothing lines wanting people to wear their products to stay cool by showing people wearing fashions made from their factories at a very nice scene. Besides plain folks showing that some products are realistic good value for ordinary people for example a cereal producer shows a family sitting down to breakfast and enjoying their product. Also snob appeal showing that the use of their product makes a person part of a high-class of people with a luxurious and glamorous life style like a coffee company showing people dressed in formal gowns and tuxedos drinking their brand at an art gallery. Including bribery is to give an agreeable extra something as, by buying a big burger getting a free fri... ... middle of paper ... ...ll face the matter. All we can do is sit and wait. Works Cited http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm "Ad mad." Kid City Dec n84 1996: 16+. General One File. Web. 7 June 2010. Advertising and society review http://muse.jhu.edu/journals/asr/v006/6.3unit01.html. Knowledge source for marketing since 1998 www.knowthis.com. Alexander Kroll. 69.n17 (April 27, 1998): p.p42(1). (1028 words) From General One File. Leo Bogart. Journal of ADVERTISING Research, July/August 1995. Fables of Abundance: A Cultural History of Advertising in America. Insight on the News Philip Gold. 11.n1 (Jan 2, 1995): p.p27(1). (699 words) From General One File. "What makes global advertising work?"(Marketing). Chief Executive (U.S.) James S. Espey and MichaelWinkleman. n114 (June1996n114): p.p28(6). (1929 words) From Gen eral One File.
Advertisements cannot triumph unless they capture our attention. Advertisers use different strategies like slogans, pictures,claims so those advertising messages do not forgot by the audience and persuade people to buy the product being sold. The language used in these various forms of media has a huge impact on their effects on the consumer. William Lutz, the author of “With these words,I can sell you anything” and Charles A. O 'Neill, author of, “The language of advertising” have contrasting views about the system of advertising. Lutz and O’Neill have different approaches of persuading audience about their views on language manipulation in advertisements.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
Advertisements would soon, also, become a major factor in mass media and development in America during the early 1900’s. Advertising became one Americas stepping stones to put the power of media into their control. This provided political parties, ...
Williamson, J. (1984). Decoding Advertisements: Ideology and Meaning in advertising. Marion Boyers Publishing (5th Ed.)
“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.
The Ad and the Ego traces advertising's development from its largely descriptive 19th century origins
During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society
An average American is said to be exposed to about five thousand advertisements in one day. Through these ads, producers can connect with consumers at a manipulative level. That instead of just simply displaying their product to attract the consumers’ interest different motifs and sale pitches are used to manipulate customers into buying their product.
McFall, E. (2004). Advertising: A Cultural Economy, London: Sage, Page 3, Page 110, Page 111
O’Sullivan, Geremiah. “The Social and Cultural Effects of Advertising.” N.p., n.d. Web. 14 Mar. 2014.
Goodrum, Charles and Dalrymple, Helen, Advertising in America: The First 200 Years. (New York: Harry N. Abrams, Inc., Publishers, 1990). 37.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.