6. The Impact of Volkswagen on Cultural and Educational Exchanges between China and Germany Chinese Ambassador to Germany Mr. Shi Mingde once indicates that educational and cultural exchanges between China and German have become one of the most important parts in the bilateral relations. They are the social and cultural foundation for promoting the sustainable development for bilateral relations and also the most efficiency way to enhance the mutual understanding between Germany and Chinese (Hein, 2012). During the China-EU Cultural Forum, China’s Premier Wen Jiabao also pointed out the importance of cultural exchange, he said: ‘Culture is the bridge between human’s mind and emotions. It is a tie to deepen the understanding and trust between …show more content…
Frank also argues that during these years working in China, he really loves Chinese culture and language. He celebrates Chinese New Years with his colleagues from China and he is learning Chinese language in order to be better incorporated in the local environment. Furthermore, in July 2015, the 2015 Experience China- Jilin (the province that Changchun city is locating) Culture Week was held in Berlin, the capital city of Germany. During the opening ceremony, Chinese representative pointed out the significance of FAW-Volkswagen in Sino-German relations. He said that: ‘Over that past 20 years, as the cradle of China’s auto industry, China’s First Automotive Group has always maintained a close and friendly working relation with Volkswagen and Audi, and has contributed to the development of Sino-German relation…….’ (Zou, 2015). Therefore, because of the cooperation between FAW, SAIC and Volkswagen, the opportunities for Sino-German working exchange and cultural exchange have been increased. Cities that Volkswagen operates in have not only experienced an inflow of Germany, but also the inflow of German culture. Local citizens of the two countries could get more understanding towards each other due to this working relationship, and thus could help to build a friendly relationship between China and Germany. 6.2 Participate in Cultural Exchange …show more content…
It is working closely with China’s Ministry of Education and Chinese universities (Frietsch, 2014). It has cooperated with China’s Ministry of Education in the ‘Sino-German Vocational Education Automobile Electromechanical Cooperation’ Projects, and has several joint projects with China Tongji University, including the ‘China Road Accident Research’ program (Chinese Embassy in the Federal German Education Office, 2010). It has established the Tongji Sino-German Institute and Volkswagen- Tongji Automobile Research Institute together with Tongji University and set up a ‘Volkswagen Education Fund’ at Tongji University (Yan, 2014). The students from both institutes are required to learn the German language and have the opportunity to internship in Shanghai-VW. When they graduate, they have opportunities to visit Technical University of Brunswick in Germany and the Volkswagen AG in Wolfsburg for further training (Wang, 2010). Thus, due to the joint effort between Volkswagen and Tongji University, many graduate students from the institute have got important positions in Volkswagen (China) and have contributed in Volkswagen’s product and parts localization. Additionally, apart from funding Tongji University, Volkswagen also provides scholarships to Jilin University of Technology in Changchun, Tsinghua University, and FAW Technical College for professional training (Zhao, 2009). In this way,
One way to approach their goals was translating the thoughts and books in European to Chinese and made the people have access to understand knowledge...
DuVernet, Sylvia. Canada-China cultural exchanges: centered in the 1970's but beginning with Dr. Henry Norman Bethune. S.l.: S. DuVernet], 1989.
Huang, Quanyu, Richard S. Andrulis, and Tong Chen. A Guide to Successful Business Relations with the Chinese: Opening the Great Wall's Gate. Binghamton, NY: International Business, 1994. Web. 23 Jan. 2014.
To study the BMW case, the background information and role of new plant at Spartanburg will be described at the beginning. Secondly, the 3 alternatives options will be analyzed and compared accordingly to determine a proper conclusion. Finally, the recommendation will be presented with various considerations.
“In summary, each of these two Chinese special administrative regions offers its own strong link to China, and each of the regions can boast its unique contribution to the larger bridge between China and the rest of the world.” (Roberto Ignacio Diaz, 2014)
China is an extremely large country, and the customs and traditions of its people vary by geography and ethnicity. Since ancient times, China has been known as the “Celestial Empire.” This refers not only to China’s strength and position as East Asia’s Middle Kingdom, it also captures a more profound meaning. Chinese people, through various dynasties, created a rich and abundant culture to all over the world. And Chinese culture is the only culture in the world to have a continuous recorded history of 5,000 years. It has left behind countless literary classics, historical documents, cultural relics, and national records reflecting its immense scope. Culture includes religion, food, style, language, marriage, music, morals and many other things
In the Fall of 2015, Volkswagen was accused and found guilty of cheating on emissions tests that were put in place by the United States government in order to regulate the amount of harmful gases released when driving vehicles. In the aftermath of the scandal, their CEO Martin Winterkorn was replaced by Matthias Muller who found himself in need of drastically changing the corporate culture in order for VW to once again be a reputable automobile manufacturer. In order to understand why the scandal occurred in the first place an analysis of the historical culture that had dominated the company until recently. Volkswagen was established by the Nazi’s with help from Ferdinand Porsche and the majority of the company continues to be held by his descendants. Nazi Germany is infamously known to have been extremely authoritarian with orders being strictly followed coupled with a unparalleled sense of self-righteousness. This culture inevitably influenced how VW operated and led to it’s CEOs demanding perfection, setting
In the reading "A first time expatriates experience in a joint venture in China" we have come to understand the nature and structure of the joint venture between the U.S.A. and China and the role that James Randolf played to strengthen and maintain the international partnership.
"Cultural Insights: China." Chinese Cultural Worldview and Business Practices. IOR Global Services, n.d. Web. 07 May 2014.
The United States and China are two very large countries that have cultures that are well known throughout the world. There are many differences between the United States and China, but there are many contributing factors that shape the cultures of these two countries. Language is universal, but there are different meanings and sounds, which vary from one culture to another. In China, citizens speak many languages, but about 94% speak the Chinese language. The difference in dialects was overcome by the written word and eventually a version of Mandrin became the “official speech” (The Cambridge Illustrated History of China, 1996, p.304).
China is a country full of ancient customs and traditions. The native people are very proud of these customs and traditions. To many of us hearing the word ‘China’ we conjure up thoughts of origami, dragons, pandas, and their distinctive script’ all of which are traditional to china, but it goes a lot deeper than that.
My interest in the field of Automobile goes back to my early years in high school which is when I decided to pursue a career in engineering. As a child I was always fascinated by the very concept of automobile. Further, my father’s constant involvement in the automotive industry as an insurance claims assessor further enhanced my interests in automobiles. He was the one responsible for showing me the correct path to pursue my career in automobile field. Hence, after having completed my primary education, I decided to delve straight into the world of mechanics and engineering and pursued a diploma in mechanical engineering followed by a bachelor’s degree in mechanical engineering. Since there were very few options in India & there was no direct path to get into automobile field.
and Culture of China-US Relations.." CHINA US Focus Urbanization Chinas New Driving Force Comments. N.p., 30 Mar. 2013. Web. 11 Apr. 2014. .
There is a world traveler who speaks ten languages called Richard Lewis decided he was qualified to plot the world’s cultures on a chart.He says all cultures can be classified three types which are the Linear-actives,the Multi-actives and the Reactives.For this reason,Chinese want to know what kind of cultures are their country.In Lewis’ article he says Chinese culture is the reactives.But in fact,Chinese culture are reatives and multi-actives marge together.First of all,Chinese are a complex nationality which have 56 peoples.Secondly,Chinese are respect,listening quietly and calmly to their interlocutors and reacting carefully to the other side’s proposal.Thirdly,Chinese also do many thing at once,planning their priorities not according to a time schedule,but according to the relative thrill
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...