“Many teens join online groups or communities in which members share a particular interest, such as music, movies, games, sports, or politics.” Consequently, social media is a large influence in the lives of young teens today. Oftentimes, teens will turn to social media to see what the views of others are on current controversial issues. Social Media has a large influence on our morals as people because we want to be liked by others. Every social network is set up to attract different groups of people. “Teenagers use social networking sites as a place to express themselves and experiment with their identities.” Consequently, in this day and age, it is easier for teenagers to express themselves through their social media profiles/pages.
Traditional civic engagement practices are changing due to the permanent disruption in communication patterns and information caused by social media. Social media is seen as a new arena for civic participation, especially relevant for youth. As reported by Skoric (2015), social media provide a space to stimulate youth engagement for active participation and public debate. Given that the increasing ubiquity of social media platforms to provide space for public discussion, Zhang (2013) argues that there’s a rise in the spread of political news around social media platforms. Besides, video games are immensely popular and can be a great way to educate and inspire youth on civic issues (Kahne, Middaugh & Evans, 2009).
In terms of technology, Moreno implies social networking sites as the new technology. Through surveys done amongst teenagers, researchers in various fields have the opportunity to finally understand why social networking sites are so addictive and what they must do about the matter. Social networking sites will always be in the world, improving at a rapid pace. Social networking sites have shaped the way we live our lives. Seeing what someone posted on Twitter or Instagram can change the way you look at life.
For example, teenagers can be influenced to give back to their community more often, after seeing one of their favorite celebrities or role models doing the same. Furthermore, these role models that are obtained through social networking sites can influence youth to make ethical decisions every day. It can be from something as small as saying “please and thank you” daily or to something as big as being honest in a difficult situation. When used for the right purposes, SNSs can become a platform for tremendous change. In a study about the benefit of social networking sites, the researcher (Verma, 2015) mentions, “SNSs provide a platform for intentional social action in personal, professional, social and political issues besides successfully connecting business to their customers” (p2).
It presents several examples that show positive outcomes from the use of social networking and some examples that show the negative outcomes. 1. Introduction: Social media has changed the way we interact with the Internet. For example, the birth of the profile as a representation of personal and social information about a person has led us to have a place on the Internet where we and others can go anytime we want. Thesis: The quick distribution of information has led to a widespread access to knowledge that previously was not openly available through education in school.
It also became viral, because it brought a lot of happiness to the people. (http://www.1stwebdesigner.com/design/youtube-viral-marketing/) As we can see social media such Facebook and YouTube are having a big impact on consumers, on how they receive messages. Today, it is much harder for marketers to control public perception of their brands. Social media gave an opportunity to users to talk about products twenty four-seven. So rather than ignore Facebook and YouTube as something new and unknown companies should use it as a great opportunity to make their products more interactive.
Eager to see what “selfie” their favorite celebrity has posted on Instagram. The constant mentality of, “ Oh that would be a good tweet”, or “ Lets post theses pictures on Facebook”, defines how teenagers of this generation focus more on how they could build up their identity of being funny, or having a great time, when in reality, it can be all fake. If only all these tweets, or chats were spoken to each other, teenagers will have a tremendous increase in their social skills, which is a major downside of social media. Social media also affects education, as it is a distraction. Even businesses are taking advantage of this social media craze, as they are manipulating the use of advertising through consumers posts.
Internet Marketing: Internet Marketing is a means to market business online. The way to market to people has radically changed in the past few years due to social media. Consumers are much smarter nowadays and are not as interested in any random messages being shown to them and are therefore are engaging more with social networks. This enable then what products to buy/ services to use, compare products, read peer to peer reviews and finally make their decisions. Internet marketing is defined as the application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives (Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. 2006, 8) .
Using social networking sites is among the most widely recognized movement of the present youngsters and youths. In the present universe of innovation and technology, internet plays main part in student’s life. Teenagers utilize the internet for various purposes i.e., communication, learning and entertainment. From internet we can get good and bad both, it is on us that how we utilize it. This research is about influence of social media on teenagers.
Soon after, business area have also take the advantage of this innovative way of exchanging information. 2.1 Individual Attitudes towards Social Media Social media merged into people’s daily lives in many ways. The younger generation learn and adapt more easily with the fast-paced innovation of technologies, so that they can be more active when getting involved with virtual society created by people who are using the social media applications, such as Facebook, Forums, MSN, etc. As to the middle age individuals, even though some of they are unkindly to some social media tools like Facebook, due to privacy concerns. They are still using other kinds of social media applications to some degree, and take keen interest in using them, as the applications are more convenience then the traditional ways of exchanging information, like e-mails and short text messages.