The Impact Of Disney Movies On Young Children?

analytical Essay
877 words
877 words

Given the existence of modern technology, individuals are immersed in the mass media now more than ever before. Media, especially television, is a source of entertain for adults, adolescents, and also young children. According to research, children reportedly spend approximately 2.5 hours a day watching television (Larson, 2001). However, there has been increasing awareness of the potentially problematic implicit messages that may be communicating to children through media consumption (Smolak & Murnen, 2001; Freeman, 2007; Levine & Murnen, 2009). Disney, one of the most successful establishments in the film industry with a target audience consisting mainly of children, should not exception to this scrutiny. Though a majority of its movies are …show more content…

Research suggests that experimental exposures to the thin ideal in television commercials was correlated with lower body satisfaction in females (Levine & Murnen, 2009; Slevec & Tiggemann, 2011). Girls were also found to have higher food consumption after playing with an averaged-sized doll compared to girls who played with a thin Barbie doll, and researchers propose that more realistic dolls may have reduced the pressure of feeling the need for restrictive diets (Anschutz & Engels, 2010). Studies examining the impact of Disney movies on young children indicate similar findings. Kindergarten girls who were exposed to Disney movies with female themes reported significantly lower body image satisfaction than the children exposed to Disney movies with nonhuman themes (Asawarachan, 2014). However, Hayes and Tantleff-Dunn’s (2010) findings report that girls ages 5-6 years old selected a thinner ideal self after Disney movie exposure, while children ages 3-4 did not, suggesting that there may be a relationship between developmental shifts and changes in body …show more content…

First, the content analysis will focus on the physical deviation of both female and male Disney characters’ body from the average woman and man using the measurements of waist-to-hip ratio (WHR) and waist-to-chest ratio (WCR) for each population, respectively. The average WHR and WCR of women and men are based on Crossley, Cornelissen & Tovée’s (2012) research. Based on the existing literature indicating the unrealistic body images in media, we hypothesize that the WHR and WCR for both female and male Disney characters, respectively, will be less than the average, healthy woman and man. Sexualization of Disney characters was also examined, focusing only on female Disney characters. Our coding scheme was developed based on Hatton and Trautner’s (2011) study measures on the sexualization of women in the Rolling Stone. Although Hatton and Trautner’s (2011) findings suggest that sexualization of females was greater in the 1990s until the 2000s, we approached conducting the measurements of sexualization of Disney female characters as an open

In this essay, the author

  • Analyzes how the media, especially television, is a source of entertain for adults, adolescents, and young children. disney movies are informing children of stereotypical gender roles and contributing to body dissatisfaction through unrealistic body images.
  • Argues that the media's effect on young children internalizes the thin ideal, as well as the issue of sexualization of young girls and women.
  • Analyzes the physical deviation of both female and male disney characters' body from the average woman and man based on crossley, cornelissen & tovée's (2012) research.
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