Retrieved on 20 January 2014 from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html The Coca-Cola Company. (2013). Retrieved on 19 January 2014 from http://www.coca-colacompany.com Panda, T. K. (2007). Marketing Management: Text and cases (2nd ed.). New Delhi: Anurag Jain.
The company has the main objective of offering superior quality products and services to its clients. This means that the company has the role of ensuring that its customers get quality services and products they offer thus leading to customer satisfaction. In addition, the company has effective cost leadership strategies with well-established distribution chain and logistics. This has enabled the company to be leading Retail Company in the world that has high customer satisfaction rating. In terms of management approach, the company has established management culture that envisions effective leadership where management is nurtured.
The New York Times. Retrieved May 12, 2014, from http://www.nytimes.com/2007/05/27/business/yourmoney/27coke.html?pagewanted=all&_r=0 Mesler, L. (2013). Groups blame Coca-Cola for childhood obesity. In WbalTV. Retrieved May 12, 2014, from http://www.wbaltv.com/health/groups-blame-cocacola-for-childhood-obesity/22570318 Our Company - The Coca-Cola Company.