The Image of Career and Technical Education

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The Image of Career and Technical Education

Parents, students, and employers still hold stereotypes about career and technical education (CTE). This Practice Application Brief presents strategies career and technical educators can use to present a new image of CTE as a viable strategy for education and work, including proactive approaches to enhancing the reputation of CTE programs, bringing parents up to date on labor market information, marketing CTE to the local community, and working with media to recognize exemplary programs and outstanding student achievements.

Strategy #1: Give Students Something to Brag About

High school students care about their image—what their peers and others think about them and what they do. One of the benefits that athletes get from excelling in sports is that their challenges and accomplishments are visible to the entire study body, which in turn gives them a heightened sense of self-esteem. CTE programs can offer opportunities for students to heighten their sense of self-worth by engaging them in unique dimensions of learning that extend beyond the traditional classroom. Three ways to help students see their vocational studies as unique and special opportunities for satisfying and rich experiences are as follows.

Provide Stimulating, Innovative Activities that Students Can Appreciate, Learn from, and Share with Their Peers

In a Gallup Organization survey commissioned by the International Technology Education Association (ITEA), 92 percent believed that ensuring technological literacy should be a goal for all schools (Rose and Dugger 2002). As a special benefit to its members, the ITEA developed a series of activities that educators can use to help students expand their knowledge ...

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...98): 37-49.

Ries, E. "At the Table and in the Mix." Techniques: Making Education and Career Connections 73, no. 7 (October 1998): 14-17.

Rose, L. C., and Dugger, W. E., Jr. "ITEA/Gallup Poll Reveals What Americans Think about Technology. A Report of the Survey conducted by the Gallup Organization for the International Technology Education Association." Technology Teacher 61, no. 6 (March 2002): insert pp. 1-8.

Shope, R. "Beacon Monitor Experiment on Deep Space 1." Technology Teacher 57, no. 7 (April 1998): 31-35.

Westberry, L. "One School.One Step." Techniques: Connecting Education and Careers 76, no. 6 (September 2001): 28-31.

Wonacott, M. E. Benefits of Vocational Education. Myths and Realities No. 8. Columbus: ERIC Clearinghouse on Adult, Career, and Vocational Education, the Ohio State University, 2000. (ED 441 179) http://ericacve.org/mr.asp

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