The image from BMW gets down to the point that people cannot get readily made spare parts like they can get for cars. People cannot just go to the store and buy a leg if they damage or lose their original. The image is understated; it is just a pair of lower legs with no shoes, one of which is a prosthetic. The background is plain with the legs to one side of the page with the captions on the other side. The advertisement is geared for people who drink, to make them aware of possible tragic outcomes of drinking and driving, telling them not to do it or this could happen to them. It makes viewers aware that not everything can be fixed easily, even though people can get parts for their car, parts to fix people are not so easily acquired, are …show more content…
It only makes sense that if they know what happens to a car when it crashes that they would know what happen to the occupants of that car when they are in it when it crashes. Every two minutes a person is injured in an accident related to drinking and driving (MADD), although it is not known how serious these accidents are or the amount of bodily injury to the people or the damage to the cars involved. BMW wants drivers to realize they are not the only ones who will be affected by their decision to drink and drive and cause an accident, their loved ones, friends and other drivers could be affected for the rest of their lives by that decision. Could a caring person really live with themselves if they killed or maimed someone because of their choice to drink and drive? Could a parent live with themselves, especially if it was their child that was maimed because of their decision? BMW does not only want people to protect their investment in their car (BMW’s product), possibly their name, if someone is hurt in an accident in which BMW is the car that was involved, but also their lives and the lives of others who may be potential BMW owners of the …show more content…
Legs, one natural and the other prosthetic would not have any meaning if there was not the printed words to accompany the picture, the message that BMW was trying to get through to the readers would not be there. The picture draws you over to the print, which then explains the point they want to get across to the readers and the picture finishes the point they are trying to get through to drivers of their automobiles. For BMW’s point of drinking and driving can damage more than just a car and a person cannot get spare parts as easily as they can get parts for a wrecked car, this point needed both print and picture to be convincing. People need that visualization of both a natural and artificial leg to realize the spare part BMW is talking about trying to
off; the right leg cut from below the kneecap and the left with the knee also cut off. Other
In this piece of writing techniques such as exaggeration of functionality is provided to make the audience more impressed by the product. Although the information is unrelated and obviously over exaggerated, it is used in correct context form. In line 13, this article satirizes emphasizes marketers put into their products to convince consumers, MagnaSoles promise to “actually soothes while it heals, restoring the foots natural bioflow” with this information given, consumers are more likely to buy the MagnaSoles shoe inserts. Also it implies a problem with human biomechanics by using sarcastic buzzwords such as bioflow; they create a counterfeit sense of professionalism. Exaggeration is a huge factor in marketing products “MagnaSoles is not just a shoe insert…it’s a total foot-rejuvenation system” (line 16-17) once something is departed, there is no motivation to bring it back to life, consumers love to know that a product will make them feel happy, energetic and healthy again instead of go...
...he prolonging sleep, to find himself at the hospital. As he struggles to wake up, he realizes that his left leg has been amputated:
Throughout Jessica’s journey of losing her leg she acquires an enormous level of support and comfort from her family while she is finding her way. Losing a leg is something that nobody ever wants to happen, but Jessica didn’t get this choice. Along the way of the process of healing Jessica’s
, from which time we have evidence of crude devices being made to replace a missing lower leg. These consisted of metal plates being hammered over a wooden core, which was then strapped to the stump of the remaining leg. These very early prostheses were usually made by blacksmiths, armor
As I look up into the darkening sky I hear help coming. The soldier helping me soon told me that my leg would have to be a...
He arrives off the plane from Africa, knowing the United States has the best prosthetics. He wheels in on his wheelchair, huffing and puffing, out of breath from all the pushing he has to do. He is hoping the United States will have the prosthetic he wants. He waits for the doctor to call him in his office. The doctor calls him in and then goes back to get the prosthetic. He waits anxiously for the doctor to come back with the finished product.
In “A Work in Progress” by Aimee Mullins the main character is Aimee. As an infant she had both legs amputated below her knee, and at age five had a major surgery to correct the growth of her tibia. After the surgery, she was first put into a wheelchair, and her teacher called her a distraction and that she shouldn’t attend school anymore. She had struggled as a child with being in a wheelchair, but gets prosthetics when she gets older and decides she wants to become an Athlete. She becomes comfortable prosthetic legs and becomes the athlete she always dreamed she could be.
Prosthetic limbs are an invention which have both come from the mind of people in the medical profession treating amputees but also from amputees themselves who recognise the need for technical advances and use of new materials as well as specialisation of design (Norton, 2007; Park, 2015).
The previous insert from William Lee Adams’ article, Amputee Wannabes, describes a 33-year-old man’s wish for amputation of his foot. There was nothing physically or medically wrong with this limb; John only stated that he did not feel comfortable with his own body and felt as though his foot was not a part of him. John’s leg was amputated above the knee, and he went on to describe that the operation resolved his anxiety and allowed him to be at ease in his own body (Adams, 2007).
The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy
BMW and Audi, two German automobile manufacturers, have a reputation for making some of the best cars in the industry. Not only are both companies superior in their production, but their financial statements also indicate stability and efficiency. Looking at financial ratios, we will compare both companies on a basis of management efficiency and debt status. As a bank analyst, we will make a recommendation as to which company would be better to approve a loan for. A recommendation will also be made regarding management effectiveness and which company would make a better investment.
Norton, Kim. “A Brief History of Prosthetics”. Limb Loss Resource Center, Volume 17 Issue 7, Amputee Coalition, Nov/Dec 2007, www.amputee-coalition.org/resources/a-brief-history-of-prosthetics/. Accessed 14 Dec
...e leg can range from 5,000 to 50,000 dollars while a prosthetic limb for the arm ranges from about 3,000 to 30,000 dollars (Prostheses Prosthetic and Artificial Limbs) with prosthetic limbs developing each time the prices keep increasing. Most insurance companies would not pay 11,000 dollars for a prosthetic limb therefore most amputees do not get the full experience of having a prosthetic limb.
In the modern world of conducting business, any company that wishes to succeed must differentiate its products or services from others in the industry. Differentiation makes it possible for consumers to point out notable differences between one company’s products as compared to those of competitors. Differentiation helps companies build brand loyalty as the uniqueness keeps customers fixed on a particular product. BMW is one of the most popular automakers in the world today. It definitely uses differentiation as a strategy to beat off competition by building products that are innovative, detailed and incomparable to those of competitors.