Women In Advertising Essay

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The advertisements people watch today showcase women as being sex symbols in order to sell the products being advertised. When other women are exposed to this they contemplate they have to have the same assets as the women in the advertisement. Some people consider beautiful females in ads as being beneficial to other females by giving them more confidence instead of taking it away. Ads attempt to obtain more buyers by degrading other women into thinking if they buy this product they can look like the females on television. The ideal image of a woman was a rounder figure compared to the slim body people want women to have today. The female portion of ad viewers are becoming less confident in their body image or lifestyle. Because of popular …show more content…

People are sometimes confused on what commercials currently are advertising if they see a model half naked, but they are supposed to be advertising outfits for a clothing store. What is the message behind advertisements today? Are they relevant or just for show? Bonilla states, “Her face and body language will look seductive; she’s ready to be viewed by a man” (Bonilla). This is a prime example of how ads meant for women can be catching the attention of men too. Commercials display women in a sexual way in hopes of also persuading the men to buy products for their female companions. This way men can envision their female friend using or wearing the product, but not all of them would look the same as the woman in the ad looks …show more content…

A Canadian study was done to test if women are portrayed the same as they were ten years ago in the United States. A hundred seventy-five women over the age of eighteen in the eastern parts of Canada were randomly selected to take part in the test and give their opinions to see if they believed women are still portrayed in the same way as they were ten years ago. Many women still think women are not given as much credit as they should receive in advertising. Females are depicted as being placed in the household, having to depend on men, and posing in sexual positions as sex objects. According to DeYoung and Crane, “…in the US study, about 30 per cent of respondents indicated that they would stop buying a product if it used advertisements which were offensive to women, while over 50 per cent said they would do so in this study” (DeYoung and Crane). A portion of the women surveyed said they would not buy something that presents women in an obscene

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