The Huge Industry of Advertising

The advertising industry is a huge business. One way reason why they are so big is how they advertise their products to the shoppers they might do it by using a beautiful model. They also might use clever slogans. For example, they might use a slogan like this one, “If you want soft and kissable lips buys this chopstick.” As well, if one is the viewer of these ads one might see them being exhibited on buses, billboards and during commercial breaks. One might not really pay much attention to the methods that are being used to sell such products. Maybe one of the reasons is that we are living in a fast world that is always worrying about the time and ignoring the things that seem unimportant at the moment. As a result, one might become a passive viewer and ignore the negative message that are being sent out by the advertisement companies. Additionally, after seeing,” Killing Us Softly 4.” I saw a whole different side of the advertising industry and how it might have an effect a person suffering from an eating disorder or cause one to develop an eating disorder.

To begin with, I was so surprised at how some companies would go to the extremes to sell their products by sexualizing women. For example, a cigarette ad with the slogan, “Blow in her face and she’ll follow you anywhere.” Or a Burger King ad suggesting oral sex by having the model mouth wide open with the slogan, “It’ll Blow.” Likewise, they evoke rape towards women. For instance, on an ad for Dolce & Gabbana there is a female model being restrained by a half-naked male model and in the background there are four more male models who are just staring down at her. Moreover, I learned how some ads used women as sex objects to sell their products and how some portray women as bei...

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...going to be confronted with ads that dehumanize women and men. They are frequently exposed to unrealistic images of women and men. They continually criticize their physical appears rather than their behavior. Therefore, they are going to start idolizing the false imageries and mimic the behavior of what they have seen on TV or read in magazines. Some will get lost in the whole process of becoming the “ideal” woman or a man and develop an eating disorder. Indeed, the film made a good point in stating that one can’t hide from all the negative messages that the media puts out there to the public, but if one is aware of their misleading messages than they can’t take caution in what they decide to take in as important or unimportant. No matter what everyone is beautiful the way they are. We are all unique and that is what makes us even more beautiful inside and outside.