The Honda Motor: A Case Study Of Honda

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INTRODUCTION
Honda Motor (Honda) has been found at 1948 in Japan. It has developing motorcycle's engine. Since 1959s, Honda became the largest motorcycle manufacturer in the world. Not only in Japan, but also made a successful brand in US in 1973. The new model CIVIC (CIVIC) was introduced in the market and got the market due to energy and oil prices increase in a high level. Therefore, the consumer's behavior had been changed. As CIVIC had a smaller capacity engine as that of US produced. With the global communication of information increase and cause of the environmental issue became serious in recent years. Honda has established several environmental policies every year to fulfill the society's expectations. Especially designed several projects for each area such as US, Europe, China, Australia and Japan. Included to improve or develop new …show more content…

It became a trend in develop low or zero emissions vehicle. In 1972, Honda had been introduced low emissions and fuel efficiency vehicle model CIVIC. After 30 years’ experiences, Honda carries out a zero emissions vehicle successfully. Honda introduced another model FCX Clarity (FCX Clarity). FCX Clarity means “a clear solution to the challenges of the future” (Honda Japan). FCX Clarity is the first model for passenger with hydrogen power in the world. Honda developed Vertical Flow (V flow) fuel cell stack, which enable a vertical flow of hydrogen and oxygen from the air (Honda Global). Hydrogen can be burn cause by sunlight, heat and spark easily (Pradyot Patnaik 2007). It is an unstable gas for storage unless storing it under pressure (Ott Sascha 2011). However, Honda resolves this challenge by V flow and practice on FCX Clarity. Therefore, water is the only byproduct of FCX Clarity. On the other hand, the extra energy from the brake system can be saved to the lithium battery through Collision Mitigation Brake System (Honda

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