The Homeless And The Hotspot

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Can you think of the last time you saw a homeless man or woman? Did you ever wonder what their story was and how they ended up living on the side of the street? There are so many reasons that could have led them into living the lives they are today. Within different parts of the world, no matter where you live, what your story is, who you are or what you do, everybody is still equal one way or another. Unfortunately for the most part, society either views and treats the less fortunate graciously or with disrespect. Many people struggle with how they should associate with those in need whether it be using eye contact, speaking or how to treat them in general. The big question is how should problems like these be addressed? There is not a single …show more content…

Don’t get me wrong, there are some downfalls to the homeless hotspot. Everyday people walk by and see homeless people begging and pleading for money. Some may say it is almost uncomfortable to make or start conversation with somebody who looks or appears to be less fortunate. The homeless hotspot which is created by the marketing company BBH has the idea of using the homeless people as a walking billboard tells some people that the company does not actually care about their future and would rather use the less fortunate for their own good and benefits. People may think it is degrading towards their morals. It could perhaps even be a form of bullying. Another argument that has been brought up was whether the homeless hotspot is a campaign or a marketing gimmick. Markets could perhaps be using homeless people for their own benefits and society looks at the homeless hotspot idea to be dehumanizing. In reality, the homeless make us feel uncomfortable which makes us either walk

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