The idea of Barbie came about when a woman named Ruth Handler was watching her daughter play with dolls. In the 1950’s, girls of all ages only had paper or cardboard dolls to play with and preferred to play with cut outs of teenagers and adult dolls. So, Ruth Handler thought to make The Teenage Fashion Doll for older girls, as a three dimensional doll, called Barbie, named after her daughter Barbara (Heppermann 2010). However, Mrs. Handler met resistance when she went to her husband with the idea, and he didn’t think her idea would work out. When they travelled to Germany, she found a doll called Bild Lilli.
So, she drew up a design for one, and she named her Barbie, after her daughter, Barbara (“The Creation of Barbie”). Then, in 1959, Mattel, a huge and very popular toy company, picked up the idea (“The Creation of Barbie”). Barbie made her first appearance in New York, at the annual toy fair (“The Creation of Barbie”). That year, 351,000 Barbie dolls were sold, which was a sales record in America (“The Creation of Barbie”). Today, Barbie continues to be the most popular doll in the world, with two sold every minute (“The Creation of Barbie”).
It’s all about nostalgia because girls love to talk about their most wanted toy when they were much younger then. They love to talk about their very own Barbie dolls in a Barbie world. Barbie was invented and named after Barbara, the daughter of Ruth Handler who is the co-founder of Mattel. Barbie was first introduced in March 9, 1959 during an American Toy Fair in New York. That same date is also known as Barbie’s birthdate.
02 Dec. 2013 Halliwell, Emma, and Susanne Ive. "Does Barbie Make Girls Want to Be Thin? The Effect of Experimental Exposure to Images of Dolls on the Body Image of 5- to 8-Year-Old Girls." Developmental Psychology 2006. By Dittmar Helga.
These many women, and their daughters, have made Barbie the most successful toy for girls since 1959, despite Barbie’s many contradictions. Barbie embodies American popular culture’s attempt to respond to women’s changing roles in the era since... ... middle of paper ... ... “Barbie is a Million-Dollar Doll,” The Saturday Evening Post, December 12, 1964, 72. 23 Douglas, 24. 24 “All’s Swell at Mattel,” Time, October 26, 1962, 90. 25 “It’s not the Doll it’s the Clothes,” Business Week, December 16, 1961, 48.
Web. 5 Feb 2014. Martina M. Cartwright, Ph.D., R.D. “Child Beauty Pageants: What Are We Teaching Our Girls? The princess syndrome, self-image and eating disorders.”Psychologytoday.com.
Traveling to Switzerland for business, she discovered a life changing toy: The Bild Lilly doll. In America during the early 1900’s, the only dolls that were made for young girls were baby dolls. Ruth wanted to take a more mature approach to the toy industry and that’s how Barbie was born. Barbie was named after Ruth’s daughter, Barbara. She wanted a doll that young girls could relate to.
“Only a very small percentage of women in Western countries meet the criteria the media uses to define "beautiful"; yet so many women are repeatedly exposed to media images that send the message that a woman is not acceptable and attractive if she does not match society 's "ultra-thin" standard of beauty.” (Serdar). Again these standard models bring us to image one thing and one thing only and that is Barbie. Over the past fifty-seven years, Barbie’s creators felt it was time to focus on all
Web. 01 Dec. 2013. Orr, Lisa. “‘Difference That Is Actually Sameness Mass-Reproduced’": Barbie Joins the Princess Convergence.” Jeunesse: Young People, Texts, Cultures 1.1 (2009): 9-30. Project MUSE.