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Conclusion part of the history of graphic design
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History of Graphic Design Thesis Graphic design is an art that has undergone a lot of revolution in terms of both the historical context and the relevance and significance of art in various aspects of life. Graphic design has one of the longest histories, dating back to prehistoric and medieval era to the modern era of the modernists. It is therefore easy to conclude that graphic design is as old as humanity. many graphic designers have foreseen the this revolution , including legendary graphic designers such as Pablo Picasso, Brague Juan, Paul Rand and many others who have contributed greatly to the growth of the graphic design (Meggs & Purvis, 2006). Currently, the world has experienced the curbinism style of graphic design that transformed the world in terms of development in key sectors including the transport sector and led to the advancements in technology in most sectors of the global economy. The paper will however focus specifically on the graphic designs of Paul Rand, by paying a close attention to his designs. The paper will provide an in-depth analysis of Paul Rand’s designs in terms of the context, communication strategies, and contribution of his to historical, cultural, and socio-political significance of his graphic design work. Paul Rand Paul Rand is arguably one of America’s most influential graphic designers to have ever existed. He lived between 1914 to 1996. He is best known for his designs of major corporate logos for some of the big companies including IBM, ABC, and Enron, among many more other companies. Most of his works drew a lot of inspiration from the Swiss style of design. Paul Rand was a big conformist of the modernist philosophy of graphic design and in fact drew a lot of inspiration from reno... ... middle of paper ... ...is spectacular designs for corporates and advertising companies. Through his art, he influenced the European and America’s graphic design and movements such as cubism and constructivism. He also influenced marketing outlooks of most companies by attaching a lot of significance to the role played by logos and adverts. He notes in his book thoughts on design that any art that separates artists from their products would eventually diminish the value of the products and that of the maker of the product (Rand, 1970). References Meggs, P. B., Purvis, A. W., & Meggs, P. B. (2006). Meggs' history of graphic design. Hoboken, N.J: J. Wiley & Sons. Rand, P. (1993). Design, form, and chaos. New Haven: Yale University Press. Rand, P. (1985). Paul Rand, a designer's art. New Haven: Yale University Press. Rand, P. (1970). Thoughts on design. London: Studio Vista.
The design I have chosen to focus on is ‘Cigarette Job’ (1898) by the great Alphonse Marie Mucha. Alphonse Mucha was born in 1860 in Czechoslovakia and died in 1939. He is most often remembered for the prominent role he played in shaping the aesthetics of French Art Nouveau at the turn of the century, he was in fact the most famous artist of the Art Nouveau period. His imagery was so inextricably entwined with Art Nouveau that the entire movement was referred to by Goncourt as the 'Mucha Style'. Famous throughout Europe and the Americas, he inspired other artists and designers who copied him and plagiarised him so that for years the image of the Muchaesque beauty surrounded by her characteristic symbols was enshrined in advertising, magazine covers and illustrations, book jackets, posters, paintings and numerous artefacts.
In the early twentieth century the Modern movement of architecture and industrial design came about. This movement was a reaction to the change within society and the introduction of new technologies. The ever changing world and technology meant artists to evolve alongside the changing world and this kind of ‘industrial revolution’ that was happening. Modernists ideas have seeped into every form of design especially architecture and design. Although most modernists insisted they were not following any style in particular, their work is instantly
He was labeled a terrible graphic designer in the nineties. His agonized typography drove a clique of critics to indict him of not being serious and of destroying the origins and foundation of communication design. Now, the work and techniques of David Carson dominates design, advertising, the Web, and even motion pictures.
South University Online. (2013). HUM 1002: History of Art from the Middle Ages to Modern Times: Week 1: Elements of Design. Retrieved from myeclassonline.com
“An illustration is a visual editorial - it 's just as nuanced. ” or at least Charles M. Blow says. In all actuality, what would the world be without illustrations? As ironic as it may sound, the world would be flat without 2-dimensional illustrations. Illustrations bring more context to the world around us as styles and aesthetic expectations evolve. From cave paintings to Google’s Material Design, humanity has made many innovations in art and design. Thomas Nast deserves a spot in history for his contributions to aesthetic progress. Thomas Nast has made the world a much more aesthetically pleasing world with his revolution to integrate illustrations in media. His revolution ultimately created a more ethical world with his opposition against
Drawing on Bauhaus methods, Bayer supported the concept of a total work of art and the unity – painting, typography, and information design were all connected to each other. In addition, every element in design was there for a purpose – to inspire, inform, or both. The atlas was “an example of how Americans had adapted Bauhaus design principles to communicate simply, directly and possible forcefulness. Atlases of world resources produced before Bayer’s publication hardly utilized a modernist graphic language. This would change with environmentally informed atlases of the 1970s that borrowed extensively from Bayer in their integration of color, graphic and symbols.”
At the beginning of the nineteenth century, political discomfort had spread over France, and posters became the dominant aspect of visual philosophy in Paris. (MiR appraisal Inc. (2011) Father of the modern poster: Jules Cheret) Posters were an expression of economic, social and cultural life, competing for entertainment audiences and goods consumers (Jeremy Howard (1996), Art Nouveau: The myth, the modern and the national, Manchester University press, The Art poster From Graphic art to design 1890 to 1914). Furthermore, poster design was an outlet for the innovative energies of gifted artists (David Raizman (2003), History of Modern design, Art Nouveau and Cheret, Lawrence King, London, P.56). This was apparent because of the progression and transformation of technology, such as colour lithography.
Technology and social change have long been vital in the evolution of graphic design and its importance in the society. In particular was the Industrial Revolution between 1760 and 1840, which brought about the transformation from agrarian to industrialized societies across Europe and America. Mass production was made possible by new technologies; availability and variety of goods increased and cost of manufacturing decreased, accompanied by the higher standard of living for many people. A consequence of mass production on graphic design was that it led to the demise of the unity between design and production. Craftsmen were replaced by modern technologies, sacrificing artistry for speed and cheaper production.
Frost, Robert. "Design" Literature: A Pocket Anthology. Ed. R.S. Gwynn. 5th ed. New York: 2012 593. Print.
The modern artist, Andy Warhol, is one of the most well known pop artists of the 1960’s. Warhol purposely strayed away from the very emotional painting style of the Abstract Expressionists. He was influenced heavily by American Pop culture, borrowing several images as well as ordinary consumer products for his pieces. Ultimately he approached his art in a way to have commercial or advertisement look. Warhol’s goal was to strip down art of its magical qualities, and wanted it to look like anybody could do it. Warhol’s work explores a vast number of ideas in American Pop culture.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
Currently, David Carson is ranked at #3 in the top “5 Names Every Graphic Designer Should Know” where his name is listed after the great Stefan Sagmeister, and Milton Glaser (5 Names Every Graphic Designer Should Know, 2014). Carson’s work has touched and inspired many, resulting in the never ending list of accomplishments and awards. Carson has been the highlight in more than 280 interviews worldwide, and has won over 230 awards for graphic design, advertising, branding and photography (Design Shocker, 2012). In the interview conducted by Designboom, Carson said:
Computer Graphics is the bond between humans and computers. Computer graphics is a large field that branches into almost all fields of computer science; however its roots are young. Computer graphics has massively grown over the past 40 years and is now our primary means of communication with computer applications. Do to technological limitations in the 1950s, computer graphics began as a small, specialized field. The Whirlwind project at the Massachusetts Institute of Technology is marked as the origin of computer graphics (Machover 14).
During my whole life and experience I have been interested in the Art, Creativity, and I have been traveling around Graphics Designing. When I go out to centres, supermarkets, the high streets around Kingston anywhere in London, Germany and other parts of Europe which I have seen. I have seen lots of Graphics designs in advertising, Billboards companies for example in electronical products or any type of product the graphics advertising companies running around the world, just because of that I was inspired in the graphics designing and I was influence by the subject.
‘You cannot hold a design in your hand. It is not a thing. It is a process. A system. A way of thinking.’ Bob Gill, Graphic Design as a Second Language.