When revealing why he left Apple Wayne said “Steve and Steve had their project. They wanted to change the world in their own way. I wanted to change the world in my own.”(Couts, 2012) Apple was incorporated on January 3, 1977. For the first four months of their new incorporation their revenues doubled for an average growth of 700%. As Apple began to churn out new technology that appealed to people’s innate desires to create and design, they became more and more successful.
After leaving Apple, Steve Jobs launched Next, a computer company, but then sold it to Apple after coming back(“Steve Jobs Fast Facts”). This big company all started on April 1, 1976(“Steve Jobs Fast Facts”). Apple was originally named Apple Computer since they sold and made computers(Steve Jobs and Apple, 39). Over 4.5 million shares of Apple were sold within minutes(Steve Jobs and Apple, 39). Since both Jobs and Wozniak are the founders of Apple, they both created multiple devices for Apple, such as Macbooks and the first Apple I and Apple II.
He also realized that he could market the company's name and the computer's user-friendly look. In 1977 Wozniak added a keyboard, color monitor, and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980, which was the year that Apple went public. Wozniak left the Apple in 1983 and Jobs hired PepsiCo's John Sculley as president. In 1984 Apple introduced the Macintosh and bounced back from failed product introductions.
What the Dormouse Said 2005: 3. Steve Jobs talks about his early success when stating, “when I was 23 I had a net worth of over a million dollars, at 24 it was over $10 million, and at 25 it was over $100 million.” Steve Jobs is a true embodiment of what Apple is: unique. Co-founder Steve Wozniak said this about Jobs, “With Steve Jobs you never know exactly where an idea comes from.” This is what Apple is, not conventional and predictable. However, when looking at their marketi... ... middle of paper ... ...clever” labeling of their products ties in well with Apple’s creative marketing scheme toward the individual. Overall, Apple has a creative way of marketing to the millions of people over the world.