The History Of Tourism Resources Of Taiwan

889 Words2 Pages
bulb-icon

Recommended: The impact of social media on the tourism industry

Interdiction:
Background：
Tourism Resources of Taiwan
As tourism resources, Taiwan enjoys both abundant natural resources and humility resources. On one hand, due to the particular geographic location, Taiwan has natural resources as mountains, basins, islands, and sea cost, and also tropical and subtropical ecological resources, and forest and marine resources. On the other hand, Taiwan has a strong humanity color with the diversified national tradition, rich history, and attractive gastronomy culture.
Service resource is another important factor to Taiwan’s tourism industry. In order to develop tourism, Taiwan continually makes efforts. By the end of 2013, there are more than 2,500 tourism agency, with 49,558 conductors and 31,825 tour guides. As accommodation, Taiwan exists over 2,800 tourism hotels and 4,355 bed and breakfast houses, which offer in total of approximately 140,000 rooms.
The development of Taiwan tourism industry and Current Profile
Taiwan outbound tourism started at 1979. The government attached importance to tourism industry in the year of 1980. In the same year, Taiwanese were given the permission of visiting China mainland. Until 2008, Taiwan finally opened to Chinese as tourism destination. Today, Chinese tourists become the main tourist source to Taiwan.
Between 2002 and 2007, in order to achieve sustainable development, Taiwan moved its focus from traditional Industry to tourism and other emerging green industry. Many efforts and investment were made to stimulate tourism. With the high quality tourism resources and policy advantage, Taiwan managed to attract much more tourists. In the year of 2008, the tourists to Taiwan had reached over five million. The year of 2009 was the 100 anniversary of Taiwan wh...

... middle of paper ...

...ations (DMOs) destination brands building.
To discusses the principles and measures that DMO of Taiwan can use through digital social media platforms to engage the audience and to reach potential visitors.

Significance of the study
With the knowledge of online marketing and social media, destination marketing director or destination manager could adjust their destination marketing strategies and social media approach to be more suitable and efficient to the market. The concept of using social media as one of marketing communications tools also brings DMOs the opportunities of understanding the market more, improving the products attractiveness, and creating more innovative tourism campaigns. Moreover, some of the potential growing area will be discussed in the study, such as the multifunctional of mobile devices, which also lead DMOs to be more competitiveness.

Show More
Related

  • The History of Taiwan

    1963 Words  | 4 Pages

    Modern Taiwan begins with Japanese colonial rule and has gone through three periods: the Japanese occupation (1895-1945), the Kuomintang authoritarian regime (1946-mid 1980s), and the Democratic period (late 1980s-present). This article explores modern Taiwan’s economic development in each of the three periods, analyses the main contributing factors, and finally comes to the conclusion that with the beginning of Taiwan’s Democratic period, Taiwan’s business firms found great profits in the mainland, and since then its economic growth has become increasingly dependent on mainland China as a result of the mainland attractiveness and chances after the open-up policy and the needs of Taiwan’s economic growth.

    Read More

  • Social Media And Hotels

    1261 Words  | 3 Pages

    In marketing sector, social media tools impact hoteliers on making decision on marketing strategies. In fact, social media can provide vary of channels to promote and distribute hotels products and services (Rosman & Stuhura 2013). In a word, using social media as a marketing tool can bring many benefits like direct consumer communication and brand awareness, so that to generate revenue as a final

    Read More

  • Tourism In Taiwan Case Study

    1087 Words  | 3 Pages

    Tourism in Taiwan is one of the major industry and contributor to the economy of Taiwan. Tourism-related affairs are regulated by the Tourism Bureau of the Ministry of Transportation and Communications of the Republic of China.

    Read More

  • The Importance Of Social Media And Traditional Marketing

    1173 Words  | 3 Pages

    Marketing departments find that the biggest challenges they face is how to market their products to a large audience. To successfully implement a marketing and advertising strategy for their organization the marketing department most look into all the tools and outlets in which will reach their target market. With the new popularity of social media and its global reach provides marketing departments with a powerful tool to reach its target market. To achieve penetration to the target market, marketing department must keep consistency but also differentiate their advertisement campaigns to accommodate their individual market segments (Cadotte & Bruce, 2003). When integrating social media into the marketing plan, marketing department

    Read More

  • Singapore Tourism Analysis

    1630 Words  | 4 Pages

    Tourism in Singapore is one of the biggest service sectors and attracts millions of the tourists each year. Its cultural attraction reflects its colonial history and Chinese, Malay, Indian and Arab ethnicities. Singapore is environmentally friendly, and maintains natural and heritage conservation programs.

    Read More

  • Thailand Tourism Case Study

    1048 Words  | 3 Pages

    “Visitor exports,” or sales of tourism goods and services to foreign visitors, averaged US$ 10.2 billion (bn) (12% of total exports) in 1998–2005 on more than 10 million annual visitor arrivals. The next largest category of exports, computers and parts, averaged US$ 8.5 bn in the same period.3 On average during 1998–2005, Thai tourism directly and indirectly accounted for 13% of GDP, 10% of employment (3 million jobs), and 12% of investment. Using the industry’s GDP share as a measure, Thailand is ranked 60 of 174 countries in the World Tourism and Travel Council’s global tourism satellite accounts (TSA). (s tourism-based development good for the poor?: A general equilibrium analysis for Thailand (6th ed., Vol. 30, p. 2). (2008).

    Read More

  • The History Of Taiwan

    2168 Words  | 5 Pages

    Taiwan, it is the country abundances with wonderful history. It is a country where you can find happiness, joyfulness with their unique cultures. Taiwan is located at the southeastern coast of China; it is an independence country however Taiwan has a connection with its mainland China. Taiwan is also one of the recommended tourist destinations, as their Taiwanese street food, cultures, unique attractions and etc.

    Read More

  • Marketing In The Tourism Industry

    1504 Words  | 4 Pages

    Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.

    Read More

  • Disadvantages Of Tourism In Thailand

    2249 Words  | 5 Pages

    Located in Southeast Asia, Thailand has become a well-known destination to many travelers since the early stage of mass tourism. The boost of tourism in Thailand started with Vietnam War where Thailand became a popular destination for the rest and recreation of US military. Since then the Tourism Authority of Thailand (TAT) was established as an official organization to promote the country’s tourism (McDowall & Wang, 2009). Despite a lot of world external factors negatively affected Thailand tourism such as Gulf War 1991, Asia Financial Crisis 1997, SARS 2003 and Tsunami 2004, the overall number of tourists was increasing due to the quick response of the government to the needs of tourism industry and the effect of targeted promotional campaigns (Zhang, Qu & Tavitiyaman, 2009). According to TAT (2014), the international tourist arrivals increased over 333 times from 0.08 million in 1960 to 26.7 million in 2013. And in the same period, tourism revenue rose from US$10 million to US$38 billion. Although Thailand hosted a significant number of tourists and gained a lot of revenue from tourism, Thailand also suffered from negative effects such as AIDS, negative image of sex tourism (Li & Zhang, 1997), degradation of the environment (Koont...

    Read More

  • The Philippines: The Importance Of Tourism In The Philippines

    748 Words  | 2 Pages

    The Philippines is endowed with abundant natural resources and one of the world’s richest diversity of fertile lands; flora and fauna; heart seizing scenic beauty; diverse culture; indigenous etiquette. A country blessed with astonishing natural environment along with the country’s hospitable and pleasant people has made it one of the major tourist destinations around the world. Tourism is one of the major contributor to the economy of the Philippines. Its beaches, mountains and rainforest are among the country’s natural tourist destinations. Aside from these, its rich historical heritage, diverse culture and traditions, festivals and celebrations, native foods and delicacies are endemic additions to the Philippines’s tourist captures.

    Read More

  • Essay On Tourism

    2970 Words  | 6 Pages

    The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...

    Read More

  • Economic Impact Of Tourism

    10070 Words  | 21 Pages

    Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.

    Read More

  • The Importance Of Social Media In The Tourism Industry

    949 Words  | 2 Pages

    To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,

    Read More

More about The History Of Tourism Resources Of Taiwan

Open Document