The History Of Coca Cola

Coca- Cola Company

The Coca- Cola Company is the largest beverage company in the world. The first serving of Coca-Cola was sold in 1886 on May 8th. The Coca- Cola Company, which is until now, was founded in 1892 and headquartered in Atlanta, Georgia in the United States. Nowadays, Coca-Cola own or license and market more than 500 nonalcoholic beverage brands in more than 200 countries, including soft drinks, sports drinks, milk drinks, juice, tea and coffee, and also it is the world's largest fruit juice beverage dealers. Coca-Cola own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. (2013 annual reports)

One reason that we chose it is it is not only the number one in global sales of soda drinks, but also the world's most famous soft drink brands. In soft drinks industry, the Coca-Cola Company has tremendous influence. Although there are many competitors, such as Pepsi in global, Royal Crown in America, Virgin in Europe, and Future Cola in China, etc., Coca–Cola Company is still in the leadership of soda drinks market in most countries. “We make our branded beverage products available to consumers throughout the world through our network of Company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers — the world’s largest beverage distribution system.” Consumers in more than 200 countries enjoy its beverages at a rate of 1.9 billion servings a day. Thus, people pay close attention to every important decision Coca–Cola Company makes. (2013 10-K)

Another reason is that Coca–Cola Company has its unique corporate culture and idea of development. Coca–Cola has a great ...

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... and put more energy on their employees’ right and working environment. This way Coca-Cola could keep high quality partners and enhance the auditing of its supplier by reducing the partners.

Second, shows Coca-Cola Company’s ethics to the partners and let them know what Coca-Cola wants them achieve. This could help its partners follow Coca-Cola’s ethical goals and make sure they understand what should do and what should not do as Coca-Cola’s partners.

Third, Coca-Cola could reward employees for ethical behavior and report partners’ unethical behavior to the local officials. Rewarding employees for ethical behavior may hurt short term profits but will really increase company’s long term value. Reporting partners’ unethical behavior to the local officials is good for local community. The partners who still break the rule should take their responsibilities.