Moving ahead, in 2001, Apple tastes a big success of iPod music player and becomes a leader in the electronic industry, dropping "computer" from its name and keeping on to release to iPod and iPhone. Steven has faced many problems in making apply company a big success each year step by step. He has followed many business partners but with each of them was an issue. As jobs overcome with the issues and give his hard efforts to make Apple a big name in the world. As a result, Apple Company is one of the best technology companies and had left a brand and benchmark of it in the mind of consumers and its rival company.
Introduction Apple is one of the oracular companies of Silicon Valley that rose up as the icon of personal computing and in the recent years has seen tremendous success since the return of Steven P. Jobs who opened it up for horizons far beyond the desktop. With its kind of following, the company can be deemed to have cast something similar to a spell on both investors and consumers alike through its coveted gadgets. In the music and smart-phone industries the iPod and iPhone have been major forces. The computer software giant, Microsoft, was passed in stock value by Apple in May 2010 making it the most valuable technological company in the world. With the change of guard by Mr. Jobs, Apple’s business history witnessed an amazing turnaround for the previously almost dismissed for dead.
When we look at the pros and cons of both major companies, you find that both have good things to offer, but one company stands above all of the rest. According to the title of a Time magazine article, they say that, "The Smartphone. . .Wars Are Over, and Apple Won" (Harry McCracken). Apple is one of the fastest growing companies in the world.
The new Apple product development program reflects a process of constant improvement, always having a new product coming out every twelve months with better performance each time. For Apple to be the number one in Tablet sales they have to perform at high level of quality, with better improved Tablets each time. To do this they are always updating their research to make a better iPad for its consumers. Apple never holds back on new product sales of old established product lines (The Apple Case Study, 2013). Their own greatest problem is competing with itself, by selling more of their own Apple products, such as the iPhone having more sales then iPads (The Apple Case Study, 2013).
The fast cycle consumer electronics market is defined by disruptive technologies and first mover advantages. After having such a successful start within the tablet PC industry, Apple is rather focusing on product up- dates and improvements than focusing on complete new innovations. 3. Internal Environment 3.1 Intangible Resources The company experienced an immense development over the last year which is due to great sales and ... ... middle of paper ... ...the company to stay the market leader within technology industry. 9.
Currently, Apple is enjoying great success within the technology and PC industry. The Apple brand is one of the most recognized brands in the world and tremendously popular with users (Baxter, 2008), often obtaining repeat business from its customers. Apple is at the top of the list for introducing so many new products to the market. This ranking was compiled by consulting 1,000 senior managers in a survey comparing companies based on the level of innovation. Apple also integrated seven types of technology in order to secure this ranking (McGregor, Arndt & Berner, 2006).
The company is known for innovation and quality. In spite of the premium prices, the company has almost a maximum market share to it and continues to grow up the success ladder with its ever evolving product line which is a mixture of quality, innovation and highly detailed mechanics. Apple continues to not only survive, but excels in the electronics market which, is becoming more and more competitive by the day. About Apple Inc Apple Inc. is a multinational born in America which, is involved into designing, development and sales of consumer electronic p... ... middle of paper ... ...e-popularity-apple-lags-behind [Accessed 3 January 2014]. COWLEY, S., 2013.
It’s hard to go anywhere nowadays without seeing an Apple product being used. iPhones, Mac computers, iPods, name it. Most people around the world own an Apple product. But who is the one behind all these renowned products? Throughout his journey in life, Steve Jobs built Apple up into one of the most valuable corporations in the world.
Apple is one of the leading company in the electronic industry located in Cupertino, California. This electronic giant, at top of Business Weeks Most Innovative Companies list since 2004, had showed itself by doing so well over the years in not only product design but also make a huge amount of money in the past 20 years especially in revenue and margins. According to “Apple Sales”, in the first quarter of 2011, $26.7 billion in revenue, 70% increase from a year before was reported. Apple was established as a computer company in Mountain View, California, on April 1, 1976 by Steve Jobs and Steve Wozniak. But later diversified to a digital entertainment and software company in 2003 by providing iPod and iTunes which made them “invented a whole new category of digital music player that let you put your entire music collection in your pocket and listen to it wherever you go”.
An Apple Product a Day Keeps the doctor away Created in 1975 by Steve Jobs and Steve Wozniak, Apple is currently one of the most revolutionary and widely known technology companies in the throughout the world. Through their hard work, Steve Jobs and Steve Wozniak built this billon dollar company from a garage in Cupertino, California leading to the invention of the iPhone, iPod, and Mac computer, these of which are used by millions daily. Due to their high success through the release of these innovative products, ushering the way for future of technology, investing in the stock of Apple would be an intelligent investment for myself and other possible investors. As they say, an apple product a day keeps the doctor away. Why did I choose Apple?