The History Of Amazon

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Amazon is a company that is a tremendous help to students, parents, company’s, businesses and any other entity that would require their services. By the creativity of one man, he changed lives and the business market forever. Amazon is used for many purposes such as books, clothing, shoes, medicine, hardware, and just about anything else you could name. Before the analysis of the company, the history and management must be explained. Jeffrey Bezos was born in Albuquerque, New Mexico on January 12, 1964. Jeffrey Preston Bezos had a vision as young as 4 years old working on a ranch in Cotulla, Texas. His grandfather was a retired rocket scientist who wanted a simple life for himself and Jeffrey (Brandt). He entered Princeton University planning to study physics, but soon returned to his love of computers, and graduated with a degree in computer science and electrical engineering (Academy of Achievement). In 1994, Bezos quit his job in New York and moved to Seattle with his wife to jumpstart Amazon while the Internet business was still evolving. During that time the Internet was created by the Defense Department to keep computer networks connected during any emergency. Books were the commodities for which no comprehensive mail order catalogue existed, because any such catalogue would be too big to mail -- perfect for the Internet, which could share a vast database with a virtually limitless number of people (Academy of Achievement). This was the inspiration that he needed to find a single location on the Internet where book buyers could place orders directly. The site was launched on July 16, 1995 just when everyone began getting on the Internet and before competitors started establishing precedence (Brandt). He had discounts of 10%... ... middle of paper ... ...ntinue to soar no matter what the economic situation may be. Jeffrey Bezos paved the way for e-commerce and continues to maximize in his creativity and innovation. Amazon is a company with millions of investors, and even though companies are bound to lose money every now and then, Amazon will always float to the top. Through the continuous innovation of products to the public, Amazon competes at it’s own pace staying relative to the rest of the competitive environment. The countless services and options that Amazon provides for the consumer are more than enough attractions to keep consumers flowing throughout the business. Jeffrey Bezos has started a business that has no choice but to flourish for many years to come. He simply made books available to the Internet public and now he has captured the hearts, minds, and most importantly dollars of the consumer market.

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