The History And History Of Bell And Ross Watchs

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Originally, a team of designers and aircraft control specialists came together for a singular project: creating watches perfectly suited to professional use. Their ambition was to be part of the great Swiss watch-making tradition while meeting the demands of men facing extreme situations.
Today astronauts, pilots, divers and bomb-disposal experts use Bell & Ross watches as a tool on their missions. The brand was launched in 1992. The first watches were designed by Belamich and Rosillo and made by a German watchmaker Sinn.
Watches such as the B R Instrument have been designed to replicate the shape of a cockpit instrument taken from an aircraft. The BR02 range caters for diving professionals through the use of highly legible dials and cases water resistant to withstand 1000 metres of pressure. Another offering is the
ORIGINS
HISTORY
Hydromax; which contains hydraulic fluid within the case to counteract the effects of external pressures.
Bell & Ross’s first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn’s. The partnership ended in 2002, when Bell & Ross began its own independent production in its facilities La Chaux-de-Fonds, Switzerland. Rosillo’s business savvy minimized his company’s growing pains and made him a rarity: a watch aficionado fluent in the aesthetic and the practical. Just three years after its debut collection, Bell & Ross caught the eye of Chanel. The fashion house “gave us incredible leverage,” says Rosillo. “Not only did we have a friendly relationship with them, but they knew the luxury market and gave us the framework to confidently control our vision.”
The Chanel partnership yielded a Swiss-based Bell & Ross factory that in 2002 led to its creative and manufactur...

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...only a certain number are produced, the packaging would be expensive and of a high grade in terms of keeping the product safe. Military grade boxes might be used, which gives the consumer a sense of professionalism and masculinity as he holds it and opens it eventually.
For the non-limited edition products, a sleek but sturdy black box of a reasonable amount of thickness is used. The military touch is less aparent here but the stylish masculinity still remains.
They even give a military patch with certain models.Their retail outlets reflects the same principles as Bell & Ross timepieces: pure lines and timeless elegance, masculine dark reflective glass paired with wooden panels that set the tone for the modern, yet intimate setting of the store.
Inside, customers are invited to lounge on leather seats while they browse a comprehensive range of Bell & Ross timepieces.

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