Rebranding African American Identity: 1920-1936

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This essay will examine what was new about the new negro from 1920-1936. During the years 1920-1936 African Americans began to rebrand themselves and change their image. African Americans wanted to create an image of themselves that was more positive, educated, and cultured, with an emphasis on African culture, hence began the Harlem Renaissance and the New Negro movement. The Harlem Renaissance was a new focus on African American literature, paintings, artwork, and music through the lens of African American experience. Marcus Garvey was one of the early political leaders of the Harlem Renaissance movement. In 1920 Marcus Garvey started a back to Africa movement. His organization the Universal Negro Improvement Association (UNIA), held …show more content…

The movement sought to reform and move away from the old African American culture, and form a new while not forgetting about the past. The new negro movement also was in the political atmosphere. In the years immediately after World War I, the trope of the New Negro took on militant political connotations. African American publications like the Messenger, the Crusader, the Kansas City Call, and the Chicago Whip, were bold essays and editorials that were printed during the post-World War I race riots in which Afro-Americans defended themselves from fascist mob …show more content…

In Souls of Black folk in 1903, W.E.B. DuBois urged African Americans to aspire to professional careers, fight for their civil rights, and whenever possible get a college education. It was not only important to change the image of the African American for the White people it was important for the African Americans as well. African Americans from the time of slavery wanted to move past the racist images of them that were always being portrayed. Many felt that to be portrayed in a positive way would help to unite them. Also, as more African Americans became skilled, educated, and cultured it would give a sense of hope that in the face of aversion anything could be achieved. This is evidenced by seventeen-year-old African American boy who created and autobiography of his movie going experience as a child. In the autobiography he

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