The Great Gatsby Rhetorical Analysis Essay

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In The Great Gatsby by F. Scott Fitzgerald, James Gatz, a man of low social standing, felt that he lost the love of his life, Daisy, because he did not meet her desired standards of sophistication. Therefore, James Gatz decided to reinvent his identity as Jay Gatsby in an effort to demonstrate to Daisy, that she had only ever loved him. In doing so, Gatsby decided to construct his new character traits based off of Daisy 's husband, Tom Buchanan, who she seemed to be attracted to. Through Gatsby 's rhetorical effort to persuade Daisy, Fitzgerald had Gatsby recognize and employ Aristotle 's first version of ethos, appeal of your own character, and Aristotle 's second version of ethos, appeal to the character of one 's audience. However, Gatsby fatally flawed his rhetorical strategy which caused him to lose Tom Buchanan was said to be “...of Chicago with more pomp and circumstance than Louisville ever knew before.” (Fitzgerald 82). Being that this was said by Jordan Baker, a famous golfer, exemplified how much power Buchanan held, even with the socialites. This statement also defined his will power, arete, because it laid out how he did not stray form is code of conduct when it came to power. Since Gastby believed that Daisy found this trait attractive, he made it his goal to become powerful to make his persuasion easier. In order to gain power, money was essential, therefore, Gatsby made a lot of money fairly quickly by getting involved with Meyer Wolfshiem. Being that Prohibition was taking place during Gatsby 's rise to power, Gatsby and Wolfshiem made a lot of money by selling alcohol in addition to gambling. Even though Gatsby broke his will-power of respecting the very country that he fought to protect, he gained enough wealth to move to West Egg into a mansion that was directly across the bay from

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