Social media marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Brands create profiles which give them a personal identity & voice. Using the social profile to promote brand created or curated content that will incite interest by their target customer base. The content is linked to the company webpage & therefore drives customers in to the brand.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
According to many researchers to have a good marketing, you need o influence the crowd effectively. Evans (2008) argues that an effective way to influence your crowd has three main aspects: Listen, Tap and Learn from to the social media. In other words the organization need to listen to their customer and fans on the social media, depending on that they can measure the demand of the customer over the time in order to improve their marketing, and the online conversation. According to Kaplan and Haenlein (2010) there are five points that the organization has to considers when it uses the social media: Choose Carefully, Pick the Application or Great your own, Ensure activity Alignment, Access for All and Media Plan
Third is “viral marketing” means being able to tell. It is the most important of the Social Network on the Fan marketing activities. For example, companies create activities after that fan page share the news via Facebook, hit like button, press the Fan people to express their
These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95). Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove... ... middle of paper ... ...ence, education and publications. She has been published in Advances in Consumer Research.
The internet has also become an important tool for activists to network and recruit advocacy from NGOs. Mainstream media like CNN, Fox, MSNBC amongst other television networks provide almost 24 hour news coverage and therefore have become significant distributors of information in society. Social movements come and go, represent various political beliefs, aim to achieve their objectives by infl... ... middle of paper ... ...olitical and social activist focus on networking because they strongly believe that it will contribute to their missions and campaigns. Domestic activists have to gain international support and bring attention to their issues and need to seriously think about how to improve legitimacy of mainstream media. Successful leaders of social movements, remember to communicate with their supporters via countless new communication technologies and are aware that our current generation relies on the click of a mouse or the press of a button on a television remote in order to obtain information that will eventually mould their general political opinion.
So we at DC FightAIDS use social media as well as outside media networks like magazines, newspapers, and the local TV news and radio stations to use as our marketing campaigns for our product and services. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr, and Instagram as well as other social sites are great ways to campaign and drive traffic to DC FightAIDS brand and products. It provides the business with a plethora of options that will let DC FightAIDS build an appealing idea in a variation of media styles to build our audience so that we can become more diverse. The great thing about social media is new social media sites. New social media sites are created all the time which gives Living Social more publicity each day so that we are able to expand our services and help boost sales and create new business for years to come.
• Market Mavens : People who are first to expose to the message • Social Hubs : People with large number of connections in FB, Twitter • Sales People : Receive the message from market mavens and do the necessary changes to make it to be spread by social hubs 2. Message Message must be memorable, different from the trend. People should think that it is worth sharing among the friends. 3. Environment Launching of the message should be at the right time and right context.
Similar statistics, albeit from a different source – Role of social media in marketing: Social media is now increasingly becoming an ingrained aspect of political campaigns, national defense strategies, public policy, public relations, brand management and even intra company communication. Since the major task of marketing as tool used to inform consumers about the company’s products, who they are and what they offer, social marketing plays an important role in marketing. - Social media can be used to provide an identity about the companies and the products or services that they offer. - Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent. - Social media makes companies "real" to consumers.
Social Media is a substantial component in how companies detect what is being spoken about them, whether it be positive or negative. This online communication technology allows users of all types to have a social listening for whatever issues that may arise. Social media is indeed good for the consumer, for them to introduce to world their approval of the particular product they acquired. Considering Social Media has taken the world by storm, organizations realize that there is an urgency to contend with the trends in order to stay afloat. For an organization, social media is used to address key marketing issues that organizations may have in terms of expanding their customer base.
PR consulting agencies, that focus upon the use of social media as it can make or break the image of a business, feel that social listening is capable of revealing issues concerning products, offerings and client support. It would be appropriate to say that consistent monitoring of social channels help a business to quickly identify and resolve the problems. It also help companies understand how the competitors are performing and implement necessary changes that boosts the market