The Google Motorola Acquisition: Case Of The Google Motorola Acquisition

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The Google Motorola Acquisition On August 15, Google declared its intentions on procuring Motorola Mobility (MMI), centered in Libertyville, Illinois, for $40 per share or a collective sum of about $12.5 billion. The business deal gave a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was approved unanimously by the boards of directors of both companies. The deal resulted from a strenuous effort from Google to obtain regulatory approvals without conditions. It was a Vertical Merger (where companies at different places in a chain of products join together). The Hardware Client (Motorola) was acquired by the Software Client (Google). Google's open-sourced operating system, Android, …show more content…

The deal then received approval authorities in China and it was completed on 22nd of May, 2012. Google in this regard released a statement clearly telling that Motorola would still be run as an independent company. The commotion lead to investors and brand patriots alike, wondering how an internet giant like Google can integrate with and run a hardware company that had been profusely bleeding cash and had begun the downward spiral over the last few quarters. A quick answer was that Google could now manufacture hardware in large quantities. Motorola was once a major mobile manufacturer. Looking at the OEM market share data, Motorola, at the time, held a market share of 13.7%. This had plummeted from the previous year's share of 20%. Motorola developed and introduced the 'flip phone' with the MicroTAC and the 'clam phone' with the StarTAC in the mid-90s. The RAZR model gave it unprecedented success selling over a 110 million units, but with the emergence of other players, and grossly over relying on the Razr and its derivatives, it lost significant market share in the

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