The Google Doodle: Case Analysis Of Google

1. Introduction

Google was founded by Larry Page and Sergey Brin when both of them were PH.D students at Stanford University in Stanford, California. Before Google is born, they built a search engine in 1996 which they initially called as BackRub that used links to figure out the importance of the individual webpages. In 4th September 1998, BackRub was renamed as Google, a play on the game “googol” and then was incorporated as a privately held company. The first “Google doodle” designed in 1998 was about Google’s minder were offline at the Burning Man Festival in Nevada (refer to Figure 1). In 2004, Google moves to its new headquarters which located at Mountain View, California, nicknamed as Googleplex.

Google’s mission is to organize information from all around the world to be universally accessible and useful for users. Google is also well-known in Internet-related

The compensation and benefit normally are giving out to employees by Google in two different terms which are monetary term and non-monetary term .

Google paying salary to their employees based on the position that employees holding and on monthly basis. The monthly salary for a visual designer who working in Google is around $9500 and for a sales engineer is around $1100. Moreover Google also provided health insurance to all their employees who worked with them in order to protect their employees from unexpected and high medical costs.

Besides that, Google also giving six weeks of paid leave to their employees who are new dads while the moms can take 18 weeks of leave after the birth of a child. Furthermore, Google providing free transportation to their employees so employees don't have to worry about how they will go for work. In addition to vacations, Google's leave policies give employees more opportunities to explore their life outside of the