The Google Culture

Introduction

Google was created in 1998 due to the need for a more efficient Search Engine. Actually Google is one of the most successful internet based companies since the booming of “dotcoms” in the late 1990s and remains a leader. This success is based on its great organisational practices and core competencies. Google´s success is not only in its technology and the functionality of its product; it´s also in its aggressive ability to get profits innovating, which is critical to their workforce because it operates in a global market. Through innovations, Google has expanded its services and features. Google today is no longer a search engine company but a web computing Applications Company. This innovative capability, the integrated process and a supportive culture creates the actual sustainable competitive advantage of Google.

The focus of this study will be on that very culture that has allowed Google to become the giant it is today. From a garage start up to a company earning billions in revenue, Google has managed to maintain its charm. Google offers the perfect environment for its workforce where communication, respect and freedom are the reigning principles. The company is well known for its informal organization and flexible schedule, however there's a lot more to what is seen on the surface, as we delve into the inner make up of the Google Culture.

The Google Culture Google's corporate culture is based on a number of principles that lay in the foundation of the company's success. First of all, members of the Google workplace are seen as equals. Of course for organizational purposes there are managers and those they manage, but this doesn't create any kind of barriers as communication flows swiftly back and forth and...

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...e and the effort of staying true to important values that lie at the heart of the organization, Google should be able to move forward with as much grace as it has done in the past. Googlers are at the end of the day what drives the company along, thus keeping a strong and united workforce would be integral elements for Google to maintain its focus on. It's of utmost importance for the company to carefully manage its overseas offices, in order to avoid an internal breakup due to the diversity between them. This should be taken care of by communicating a clear set of values that are present in any culture across the world. This basis of the corporate culture would thus be a linking element despite racial differences.

Works Cited

http://www.google.com/intl/en/corporate/

http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Google-case-study/