The Globalization of Manga and Anime

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The article, “Manga and Anime: Fluidity and Hybridity in Global Imagery” written by Bryce and her partners has analysed how manga and anime spread so rapidly in the global media market. The authors and her partners are interested in how this diffusion has taken place. In recent decades, as people become more tolerant, manga and anime are provided a rangy platform to build their road to globalization.

In the given article, the authors develop several parts to illustrate how manga and anime have dispersed from their local source to attract global recognition and appeal. Furthermore, these contents are based on the theme of “sharing” which include: the imagery of manga and anime, global diffusion, glocalisation and so on. And also mentioned in the article, , the domestic markets are supplemented by the popularity of manga and anime and their related products in many other countries (p.2) such as US, France, South Korea, China and Hong Kong. On the other hand , the manga and anime have explored a wide age range of consumers to read stories, which means the manga and anime are not only the teenagers’ interest anymore, they have launched a more flexible and broader market.

Japan's comics and animation industry was the most developed among countries in Asia in the early 1960s, at that time manga was the most featured development. 2.27 billion manga books and magazines were published, making up 35 percent of all material published (Mary Grigsby, 1998). But, with the decline of publications in the domestic market, Japan started to seek a new one outside the country. Hong Kong people and other Southeast Asians consider manga and anime as a new representative for Asian image so they pleasantly accept this flow and to be Japan’s outlet f...

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...Community

Online at

3. Peng Er Lam (2007)

Japan’s Quest for “Soft Power”: Attraction and Limitation.

Online at< http://www.springerlink.com/content/17260715wr373218/>

4. Adam Schwartz, Eliane Rubinstein-Avila (2006)

Understanding the Manga Hype: Uncovering the Multimodality of Comic-Book Literacies

Online at

5. Mary Grigsby (2004)

Sailor Moon: Manga (Comics) Anime (Cartoon) Super heroine Meets Barbie: Global Entertainment Commodity Comes to the United States

Online at< http://onlinelibrary.wiley.com/doi/10.1111/j.0022-3840.1998.3201_59.x/pdf> (University of Toronto Libraries)

6. Hiroko Furo (2006)

Using Anime as a Teaching Tool in US Undergraduate Courses

Online at

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