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Coca cola history and problem
The history of coca cola
Coca cola business background
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Recommended: Coca cola history and problem
The Global Scenario of Food Industry:
The food industry is a complex, global collective of diverse businesses that supply much of the food and food energy consumed by the world population. It’s a very popular business in the present world. There are many food industries in the whole world, which are doing their business inside and outside of their countries such as Coca cola, Pizza hut, KFC, Pepsi etc. If we look toward coca cola company we see, it is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who
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PepsiCo’s Transpiration Management System facilitates efficient delivery of its beverages in a timely manner, allows automated payment using electronic invoice & removing the need for third parties that help to reduce time & to give more concentration on transportation of goods to consumers.
Operations
PepsiCo’s flexible process of production with the scope of bringing change less than an hour in production plant contributes to greater success of the company. PepsiCo makes large scale production to cover the wide area of distribution of its products. Internally production managers use qualitative rather than quantitative judgment to analyze Economic Order Quantity, Re-order Point, Safety Stock and Annual Inventory Cost. Devices are used to control inventory and ensuring quality standards of the products before being packaged.
Outbound Logistics
PepsiCo uses specialized software to track the time when carriers leave the warehouses, reach at the distribution points & the time of receipt of the goods by the distributors. It also delivers its products through shipment in supermarkets, restaurants, retail points that are done under continuous observation to ensure in time
The company has a very good inventory control system. After they are able to locate good quality suppliers that are able to meet the demand of the company, they then strive to maintain those relationships. They have systems in place to forecast their future needs and then have set out to be able to maintain a supply on-site so they can meet the demands and not run out of the product. They also need to make sure that they are able to store the materials so that they are able to maintain the quality that the company needs.
Pepsi needed a strong regional partner. Pepsi had been falling behind to Coke in Mexican market. However, changes in the regulatory environment had cut Coke’...
...t of sales. Also, an implementation of corporate owned/controlled bottling facilities that would act as recruiting agents for other regional and local bottlers is critical to PepsiCo's success in this market.
News Article Analysis on the Fast Food Industry: The controversy of toys in the fast food industry.
This resulted in requiring less human resources; more advanced automated machines, and showed more productivity. Innovations lead to new products being added to the roster of the factory's productions. Some of those products were Mountain Dew and Aquafina water. This new machine found in Pepsi Factories is purchased from the KRONES PRESSANT company. It was originated from a German company in which is one of the world leaders in solutions for production lines, packaging liquid and foods. PepsiCo. products depend on a reliable, safe, high-quality, and affordable supply of agricultural raw materials. .This serves the purpose of meet business demands ,and expectations of their consumers, customers and stakeholders. These raw materials used come from a complex, global supply chain involving independent farmers, large agricultural business, intermediaries and company owned farms
Hence 64 portable bottling plants are sent to Europe, North Africa and Asia and more than 5 billion bottles of Coca Cola are distributed. This helped with the recognition of Coca Cola throught the world, which brough financial and social benefits to the company
PepsiCo is a manufacturing and distribution organization of beverage, snacks, and food industry, located in Purchase, New York, known for being one of the biggest multinational food and beverage organization in the United States. Its competition consists of such organizations as Coca-Cola, General Mills, Kraft Foods and the Dr. Pepper Snapple Group. It is a global organization, which does business in Europe, Asia, Africa and the Middle East. As of 2013, it was estimated that PepsiCo had employed about 274,000 employees, with reported US earnings of $66.415 billion. The company was formed in 1965 after merging Frito-Lay Inc. and Pepsi. It was in 1998 that they then acquired Tropicana, followed in 2001 with the purchase of Quaker Oats, and
The social responsibility activities of PepsiCo emphasizes on sustainable agriculture, water use efficiency, alternative sources of energy, packaging, wasting, and recycling. The company is also promoting a healthy lifestyle with product like whole grain snack and vitamin beverage. PepsiCo makes sustainability an innate part of their company culture to improve their business strategy and gain competitive advantage. According to Triple Pundit website, PepsiCo reached two years early its 2015 goal of delivering potable water. The sustainability report shows PepsiCo’s effort to nourish customers with healthy products. By going green, companies like PepsiCo have been able to adapt to the expectation of the toda...
The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCo’s marketing strategy. Finally, this phase shall analyze current competitors and define the competitive landscape for Pepsi Platinum.
Place: PepsiCo uses a global network for distributing its products to consumers. Most PepsiCo products are available at retailers, such as supermarkets, grocery stores, and convenience stores. However, customers can access PepsiCo-licensed merchandise like tumblers and t-shirts through retailers and their websites. Based on this element of the marketing mix, PepsiCo’s places for distributing its products are mostly non-online
Than you see the soft drink being complemented by a food item. On their main site there are five drop downs; who they are, what they believe, brands they carry, newsroom and Investors. Each drop down has information for each criteria. They also have a few links that you can scroll through on their pages. Pepsi’s sites are simple enough to find any promotions or marketing campaigns. If a person is looking to find product information it is simple enough to locate while you scroll through the pages. PepsiCo’s sites are geared towards current customers who already are Pepsi drinkers .The goal of PepsiCo’s sites are not to grab new customers, rather they prefer to keep their current customers and relate new ideas of the organization.
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
Unlike most other well established companies, PepsiCo has decided to embrace the digital age fully and has integrated its marketing strategies with the changing times.
This case describes how Heineken USA's in order to gain market share, it needed to achieve a better responsive to the market demand utilizing an internet-based system called HOPS (Heineken Operational Planning System) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The implantation of this new system enables Heineken USA to achieve 50% reduction in the lead-time from order to delivery and 10% increase in sales, part of the major success was the good use of IS, which can dramatically improve customer relationships and cut costs.
Coca-Cola Company is the leading soft drink and beverage company across the globe that has constantly achieved tremendous success and profitability throughout its operations. The company’s success and profitability throughout the years can be attributed to effective management strategies of its business operations. This has contributed to a strong reputation that has not only attracted a huge customer base but also resulted in enhanced performance. The success and profitability can also be attributed to diversification of its products and provision of excellent customer service. However, the company has experienced significant challenges in the recent past that has forced its former executive to