The Giving Tree Case Study

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The Giving Tree: Cultivating a Compassionate Corporate Culture
Angela R. Davis
Fresno Pacific University

The Giving Tree: Cultivating a Compassionate Corporate Culture
Contemplating the biblical verse, “Out of the ground the LORD God caused to grow every tree that is pleasing to the sight and good for food; the tree of life also in the midst of the garden, and the tree of the knowledge of good and evil” (Genesis 2:9, New International Version) brings to mind the importance of choice; very often choices are crossroads. Since its inception, humankind has always been given choices. Whether the choice is from a divine source, or mundane, from an individual or group, everyone has an option on a daily basis as how to react to circumstances
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The words of William Clay Ford Jr., Executive Chairman, Ford Motor Company, “Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success” reinforces this sentiment excellently” (Selko, 2015). According to the lessons incurred in this management class, the role of management is the organization and coordination of various business actions in order to attain clear identifiable goals. The leadership role is occupied by the manager and through the capacity of duties performed the manager is required to function in many roles. The director is commissioned to guide the department to fulfill the organization’s long-term and short-term mission and objectives with purpose of maximizing profits. Whether the role is the highest level, mid-level or entry level, the duties have the same foundation of “goals, people, and structure” (Robbins, DeCenzo & Coulter, 2015, p.5). However, more and more corporations are making the choice to move beyond profit making to include social concerns aimed at the broader community and sustainability. In fact, research from the Center for Talent Innovation states, “data finds that 91% of Gen X female and 76% of Gen X men, and 90% of female and 79% of male Baby Boomers, feel it is important to contribute to their community or the wider world through work” (Horoszowski, 2015). Aligning social responsible business mantra with future employee social consciousness can benefit both parties through mutual values. This is known as Corporate Social Responsibility, or CSR; it is not the same as corporate

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