MARKETING DEPARTMENT The aim of this department is to make sure that the business produces goods that consumers would want to buy and sell. Activities of marketing and sales department at Sainsbury's: Market Research: this type of research is a research that Sainsbury's would like to find if a product or a service is suitable for the consumers. This is because they can find out what kind of products or services the consumer's wants. Sainsbury's would also like to find out about if the product exists, if so, how would they manage to improve it. There are two types of research Sainsbury's could use 1) field research and 2) desk research.
A successful production line that already produces watches is a priceless asset that also promotes higher quality because the line workers are familiar with the product. An immediate sourcing strategy would incorporate the already existing manufacturing facilities of Titian for the purpose of Swatch’s production. Second, we can use Titians infrastructure to advance our sales in India by opening more channels of distribution. Titian acts as an import trader for swatch, as they have market connections and a knowledge of their domestic market. Following in the footsteps of other industry powerhouses that have entered the market in India.
Competitors could aggressively advertise their current products or extend product lines if the market appears to... ... middle of paper ... ...ilize Fairchild’s design to mass-produce to the target market. The firm will target large urban areas because of the constraints to distribute to rural areas in India. The licensing firm should price the product appropriate so that the company could realize an average loyalty fee of Rs.300. The licensing firm will undertake all advertising costs. The licensing agreement along with effective pricing will allow the firm to generate ample sales condensing the uncertainty of profitability and competitors actions.
Singh (2012) reported that “ Promotional activities are mainly intended to supplement personal selling, advertising and publicity. Promotion helps the trader and sales force to represent the product to the consumers in an effective manner and induce them to buy.” (p. 42). . Kotler and Armstrong (2014) also stated that promotion mix or marketing communications mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. The five major promotion tools are classified as advertising, sales promotion, personal selling, public relations and direct marketing.
What implications, if any, do you see from your estimate? Absolute lowest price for an item can be most important for many consumers but not all consumer as it depends on factors such as income distribution and product type. Income distribution has an impact on consumer's purchasing power. - Lower income population is more price sensitive and will be more concern about the absolute lowest price for an item. - Higher income population is less sensitive towards price of products and will select items base on other factors such as quality as they have higher purchasing power.
2013). By leveraging the existing quality and status of their brand, combined with a premium price, TAG will appeal to the niche customer within the smartwatch market. The TAG smart watch pricing structure will maintain a premium customer price point, whilst attempting to maintain a 30% retailer margin (Refer to Appendix D). Pricing will need to be adapted to accommodate geographical demands and costs as required (Kotler et al.
Mujib-ur Rehman in his paper ‘Loyalty Programs and Retail Performance: A Case of Indian Retailers’ illustrated that due to fiercely competitive Indian retail scenario, retailers launched loyalty programs in order to offer tangible and intangible benefits. This helps in engaging the customers as well as driving sales. In order to succeed, it is essential to understand the customer’s mindset and develop a strong bond with them. Thus, loyalty program is one of the most dominant marketing tools used to enhance retail performance and grow consumer loyalty
The aim of the study was to understand consumer behavior with respect to traditional Indian apparels (ethnic apparel) and investigate the factors contributing towards purchase of ethnic apparel. This would bring an insight on the key factors affecting purchase decision of customers which may be used for marketing & selling of ethnic apparel. A clear understanding of factors influencing purchase intention of traditional Indian apparels will help the marketer to attract and maintain their target consumer group. The study throws light on various features that the manufacturers should concentrate on to attract the prospective buyers. The purpose of this study is to examine the influence of perceived quality, social influence and consumer traits
The product for Destination Queenstown would be promotion the 100% pure campaign as well as promotion Queenstown as a four season destination for travelers. Destination Queenstown is also making new campaigns to promote Queenstown and how versatile it is. Price means the amount spent for a product, activity or amenities. The price to a consumer is the cost and to a supplier the price is revenue. The price of the tourism product should be value for money otherwise tourists will not want to visit the destination.
For example, the vendors requiring the retailers to follow manufacturers’ suggested retail prices but retailers might allow pricing higher than the suggested retail prices in the market. Price comparison strategy is a common practice by the retailers to compare the price of the merchandise offered for sale with a higher normal price or a manufacturer’s list price. This is a good strategy as it gives the customers perception to be a good deal as customers can compare prices in the market. Predatory pricing strategy is another practice by the retailers by establishing merchandise prices to drive competition from the marketplace. A retailer may sell the same merchandise for different prices in different geographic locations if its costs of sale or delivery are different.