Introduction
The Ford Motor Company has been in business since the nineteenth century, and it has enjoyed a rather successful run as one of the top automobile-making industries in the United States. Ford Motor Company is a prosperous business because of strategic planning and changes that it was willing to take a risk on developing and implementing. Successful corporations have to adapt to the constantly changing environment or the company will be doomed to failure. In other words, customer shopping habits change as new products are introduced to the market or when other factors beyond Ford Motor Company’s control affect which vehicles are sold. For example, there is an increased demand for fuel efficient cars when the average price per gallon
When it comes to the automotive industry, the United States of America was at the top. It reigned supreme with the biggest percentages of sales coming from the “Big Three” car companies: General Motors (GM), Ford, and Chrysler, with the smaller percentages of sales coming from other brand names from different countries.
Henry Ford
George Mancini
Social Studies
Henry Ford
Henry Ford was one of the most famous people in the world. He revolutionized assembly line modes for the automobile, which revolutionized the auto industry for America. He invented the Ford model T car, in 1908, which was his first car he invented. Because of this reason, Ford sold and continues to sell millions of automobiles and became head of a world renowned and innovative auto company. His company didn't really dominate the foreign market, but it made a huge impact in technology and the development of the U.S infrastructure.
Henry Ford, the man who revolutionized the car industry forever, founded his company under the beliefs that a car wasn’t a high-speed toy for the rich but instead a sturdy vehicle for everyday family needs, like driving to work, getting groceries or driving to church. However, Henry ford did much more than just this feat. He also tried to make peace in WWI before America had joined the war. In addition, Ford made the radical new five dollars a day payment. However, Ford also had his lows. At an early age, his mother died. His first two companies had also been failures. Against many of his closest friends protests, he published an anti-semitic (Jewish) newspaper. Ford had a very interesting and unique life and he changed the automotive industry forever.
The life of Henry Ford
Henry Ford was born on July 30 in 1863 in Greenfield Township, Michigan he was one of the first American industrialists and wanted to make a difference in the automobile industry. Back then, before 1908 automobiles were expensive that only rich people could afford. Henry Ford wanted to change this and wanted everyone to have a vehicle to drive. He was able to accomplish this by the assembly line, in which it created more cars in less time.
Henry Ford created the Model T with the goal of producing a car that could be marketed to the middle class. Up until this point the average car produced cost around $2,000, which exceeded the price range of most Americans. Ford saw the middle class as an economic opportunity, a chance to create more costumers while still manufacturing the same product. His decision was not based exclusively on the lucrative market of the middle class though, but also on his humanitarian belief that citizens deserved the opportunity to purchase a car, as it would allow them to “enjoy with his family the blessing of hours of pleasure in God's great open spaces." Not surprisingly, when Ford created the Model T the working class flooded factories with orders, in turn, causing the number of Model T’s produced per year to double, from 18,644 to 78,440 in just two years . Ford was not satisfied with this growth as he still aimed to lower the cost of the car even more to further its availability. In order to do so Ford planned to maximize efficiency.
The first automobile produced for the masses in the US was the three-horsepower, curved-dash Oldsmobile; 425 of them were sold in 1901 and 5,000 in 1904--this model is still prized by collectors. The firm prospered, and it was noted by others, and, from 1904 to 1908, 241 automobile-manufacturing firms went into business in the United States. One of these was the Ford Motor Company which was organized in June 1903, and sold its first car on the following July 23. The company produced 1,700 cars during its first ...
One major reason why his company got to where it is now is because of the assembly line. This all began when Henry was working as an engineer that gave him time after work to go home and work on his gasoline engines. Ford was so dedicated to creating a vehicle that was affordable and safe to drive for everyone to own. When Ford got his business running he was always thinking of better ways to improve his business. Finally he thought of one way to improve it and used the idea of the assembly line, and he was the first one to have the assembly line functioning in this type of work. Henry got the assembly line running as he thought it would. In return to having that running properly Ford was able to drop the prices of the Model T and also able to produce more at a time to maximize his profits. Henry’s company was also the greatest because of the way he treated his workers.
The state where I live is ‘Ford Country”. There are many Ford auto products such as autos and trucks driven daily. Although I am not fully familiar with the intricacies of the Ford Corporation, the business dealing with this organization is endless. Ford’s marketing department responsibility lies with one state where there are 6 other competitors in the Ford organization, its product price is the area where a difference advantage for the Ford Company can occur. The ability to achieve such a goal for the Ford organization begin with the auto manufacturer production capacities and prices of its highest-volume cars, the target market and the buying patterns of its customers.
The Model T, a small, sturdy four-cylinder car with an attractive design and a top speed of 45 mph, hit the market in 1908. It’s success came from it’s attractive price, at $850, and more than 10,000 were sold in the first year alone. It was easy to operate, maintain, handle on rough roads, and immediately became a success. Along with success came expansion, and in 1910 he established another assembly plant in Highland Park, Michigan. Through interchangeable parts, standard manufacturing, and a division labor, the demand greatly increased for the Model T. It was at this time in 1913 that Ford introduced the assembly line and forever changed our economy, our industry, and our culture.