The Feed The Pig Campaign

1000 Words4 Pages
In the Feed the Pig Campaign, they launched several advertisements educating young adults about financial stability. The campaign identifies the lack of saving among young adults and provides the audience with a solution. The campaign wants their audience to utilize their services. The advertisement where the two couples were picnicking seemed most persuasive; however, they poorly organized their strategies. The advertisement provides an exaggerated example appealing to their audience. Visually, the commercial does not emphasize authority, but textually, it successfully accentuates its credibility to the audience. The informal piece takes on a humorous role making the sense of urgency null. It completely fails to emotional connect with the audience. The picnic commercial provides a collage of textual, visual, and auditory elements that are not persuasive to the audience. The textual evidence provided in the overview was the most persuasive aspect of the advertisement. The overview offered the audience a website to continue research on their own. With this information, the audience feels compelled to trust the campaign. The text balances the humor in the video advertisement. It details the concerns and gives a possible solution to the reader. The viewer has access to tools, such as calculators and informational podcasts, to utilize on the site. A statistic is given in bold, bright letters centralizing the focus of the reader. Also, the campaign has their bolded slogan, “When it comes to financial stability, don’t get left behind” (Ad Council) is disheartening to the viewer. It is discouraging to the extent that they believe their audience is already behind on financial stability. The remainder of the text is simple, given the serio... ... middle of paper ... ... The absence of facts in the advertisement detail the campaign’s lack of prior knowledge and experience. The viewer is not comfortable with the reliable information. The commercial did not appeal to any rhetorical strategies powerful enough to persuade. The Feed the Pig Campaign’s picnic advertisement targeted young adults educating them about the importance of financial stability. The advertisement warns about the dangers of overspending and offers a solution to the viewers. The campaign’s primary goal is to persuade the audience to use their services. Unfortunately, the commercial was strategically disorganized and vague on their message. The exaggerated example lacked exigency to start saving. Using humor to accentuate their message was a poor decision. The viewer was not persuaded by the textual, visual, and auditory elements portrayed in the picnic commercial.

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