The Fast Food Industry

1219 Words3 Pages

The fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a new report by the Yale Rudd Center for Food Policy & Obesity. The food industry has developed different marketing tactics to target children and teens. They are able to advertise through the use of TV, the Internet, social media, and mobile devices. I wanted to address how online advertisements affects teens and children throughout the use of social media. Many companies today communicate and interact with their customers throughout the use of social media, the fast-food industry is no different. Many teens today spend most of their time online, where they are exposed to many types …show more content…

Those ethnic groups that are affected more by the fast food industry are Hispanic and African- American youth. Harris, a social phycologist from Yale University argues that “much of this marketing is targeted to black and Latino youth, who suffer disproportionately from obesity and diet-related diseases” (Harris). With additional research I was able to find out that some fast food restaurants have websites in a certain language in other to appeal more to a certain ethnicity. For example, McDonalds has a website called 365Black.com where it advertises exclusive content for African-American youth. McDonalds also has a website called MeEncanta.com where it also advertises exclusive content for Latin youth. This shows how the fast food is able to expand its resources throughout the internet in order to appeal to specific ethnicities if needed. This is why the fast-food industry needs to be stopped and prevent children and teens from failing into the hands of them before its too …show more content…

Well, you may do so but as I mentioned before, the Internet has become an intrinsic part of a teen 's daily life, its it certainly impossible to effectively restrict their internet use. Let’s say you are successful in restricting their internet usage, what makes you certain that teens won’t be targeted by another form. Regardless of what you try, it is impossible to prevent teens, children or anyone from advertising; ads are simply everywhere. They may see ads throughout TV, magazines, apps, radio, school, billboards, buses, books, and so on; They are simple

More about The Fast Food Industry

Open Document