The Family Life Cycle And The Family Life Cycle

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” (Drucker). There are numerous key things that we require in life in order to survive, from the time we are conceived as babies until our golden years. In the middle of these stages we become more established and more astute and we learn new values and abilities to succeed in life. We likewise start to settle on purchasing choices of distinctive brands and items that we buy. Everyone has an essential need in life from babies who need formula and pampers that are advertised from marketers as Pampers or Luvs or Enfamil. To, all children and teens that require an education that is advertised by the Public School System in their…show more content…
It is recognized in the marketing industry primarily as a useful basis for segmentation. The family life cycle in marketing is what type of family the target market consumer is grouped with. The marketing strategies of the advertisers who target certain groups of families depend on the need and the demand of the consumer. The organization discovers the right item to fit the buyer, at a sensible cost, has an extraordinary promotion, and puts the item in the perfect place so that the client is tempted to buy. The marketing strategy of the family life cycle concentrates on obtaining examples and social patterns of shoppers and describes the development of time on a family through the five distinct stages of the life cycle based on their income. Purchasing decisions of the customer can be considered a major component in the effects of the marketing strategy and relies upon the stage a person is in the family life…show more content…
In each stage, you face challenges in your family life that allow you to build or gain new skills” (Institute). The five stages of the family life cycle are young and single, coupling or marriage, parenting: babies through adolescents, launching adult children, and retirement or senior years. “Whether you are a parent or child, brother or sister, bonded by blood or love, your experiences through the family life cycle will affect who you are and who you become” (Institute). Your experiences and encounters will also affect your decisions to purchase diverse product/brand selections as you move through each stage of the family life

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