To win votes, a politician needs to make sure the citizen is very clear with their manifestos and how they will benefit them. Even a single vote would change the election’s result. This is where the media plays their roles. Media acts as eyes and ears to the citizen so they would cover more information about the election as the citizen are eager to obtain more information about the candidates to help them making the right decision. Moreover, politicians are the one who will determine the country direction in future.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television are able to use their own judgment when reporting current events. The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to the media have improved the means by which the public can get information. The final say in what goes into a story, however, belongs to the reporter alone.
Americans focus on what the media frequently shows us rather than the little heard of issues of greater importance. A large nu... ... middle of paper ... ...what they are running for. However, the media has many bad influences on politics ranging from, ads that promote uninformed voting, all the way to only informing the public about what they believe to be important. I do believe that the media does exercise too much power in America. They should not be allowed to present biased news to the public and should let the people make up their own minds on what they want to believe.
Here the public is what elects you into office so if you don’t please the public, chances are you will have a short career in politics. If you hold an unpopular view on a political subject you can be subject to criticism or outright attack. This goes for any citizen but is especially true for the politicians in the public eye or personalities on television, radio or any other media outlet. Public opinion is greatly influenced by the media. How we get information in today’s society is very important.
The media performs an essential part in our democracy socially, politically, economically and culturally. It is the main source of political information and allows us to access political debate. It allows us as an audience to be informed and to participate in how we should perceive things. Democracy needs the media to provide people with a wide range of opinions, analysis and debates on important issues. It needs the media to be able to reflect on the diversity of the audience, and it needs the media to be accountable for what is going on around them, and to be diverse and deliberate in how they communicate these issues to audiences.
Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them. How Media Influences Public Opinion In our democratic society, mass media is the driving force of public opinion.
Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear.
There is also the difference between new and old media techniques such as more recently media is becoming paperless and more virtual through websites as people strive for a better and easier way to receive their news. This has impacted political interest as now politics is everywhere and discussed by everyone. Every person has their opinions and views that they want to be heard so now people want more and more politics to fulfill their political needs. This has affected the public interest in many ways, some of which are positive others in a negative way. Politicians handle political communication in the UK this is to provide correct information and to ensure the general public understands what is being said.
This ability which the news media obtains, gives them the power to influence the Public Opinion which influence on what they believe what action the President and Congress should be included in the country’s political agenda. Elections results are also critically affected by what is said throughout the media since public opinions are centered on what the media says. During the early years of the United States, most of the citizens would obtain their news from their local newspaper. Print media had the ability to be more detailed about their news which gave them the advantage of influencing their readers. Although this is still an effective way to inform people about news, but it did have some disadvantages.
Nowadays, it is comprehensible to hear that crowded citizens flourished on the street or gathered in front of the official government in order to advocacy their appeals towards government or pressing the ‘sluggish’ government. These phenomenons could be identified by social activities lead by pressure group and as the forms of expressing public opinion ( Grant, 1999:4). However, news media also reveals similar functions with pressure groups by attracting public attention and raising public awareness on certain issues, even influencing government’s decision on a great extent. This essay will mainly focus on analysising how pressure groups successfully utilize and affect news media in terms of enhancing the public attention to their campaigns which accompany with a few negative examples of pressure groups about misues news media. Besides, this essay will critically argue about the relationship between pressure groups and news media; some techniques exerted by pressure groups in media area and how news media reacted to pressure groups.