The Evolution of Social Behavior

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A defining feature of mankind is the ability to organize, and socialize with the immediate environment, which can either be the natural environment, social groups and organizations. While this feature largely relates to man’s propensity to make the best of most situations, such as living communally to offer greater protection to society members; it also relates to the innate nature of man’s curiosity. Yeats and Yeats (2007) observe that curiosity in man fuels the need to learn, and investigate, and can only be satisfied “. . . behaviorally through exploration”, and this in turn helps man attain goals and make decisions (p. 118). This also implies that man acts in specific ways due to the curiosity aroused within, and this leads to change in behavior over time, since man is always exploring new possibilities and ideas. However, more than act out of the simple drive to quench curiosity, individuals in society also act due to other motives. Whitworth and Whitworth (2010) point out that man in society acts out of self and social interests, in both the natural and social world. Therefore, when an individual starts a business, the aim is to make profit, but at the same time, meet a social need. This is the reason in the first civilized nations, individuals decided to cooperate so that fighting enemies and securing food could be easier; thus in this instance, man cooperates with other people, in order to meet the selfish motive of self preservation. Whitworth and Whitworth (2010) add that human evolution paralleled social and technical evolutions, and is the reason man started living communally; social evolution dictated that forceful taking of items from other people was wrong, hence the commencement of simple trade. Over millennia, s... ... middle of paper ... Whitworth, B., & Whitworth, A. P. (2010). The social environment model: Small heroes and the evolution of human society. First Monday, 15(11). Retrieved March 14, 2014 from Wittkopf, E. R. (2004). Gay and lesbian rights. Public Opinion and Polling Around the World: A Historical Encyclopedia, 244. Wright, E. O., & Rogers, J. (2011). American Society: How it really works. New York: WW Norton & Company. Yeats, R., & Yeats, M. (2007). Business change process, creativity and the brain. New York Academy of Sciences , 109-121. Retrieved March 14, 2014 from

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