Ethics In Marketing Communication

1261 Words3 Pages
bulb-icon

Recommended: conflict management

The question of the ethical way of selling things has remained unanswered for a long time, marketers do what they think is the “right/legal” way of communicating but not strictly the ethical way. This days, most marketers have realized that doing things ethically is very important to the consumers they are trying to reach, therefore organizations need to get it all together, they need to take some time out to do a little “soul-searching” and pay a lot of attention to all forms of communications that they intend to put out there. The marketing communications issues nowadays are not grievous as it used to be, displaying women in despicable manner or abusing children in marketing communications are gradually fading out. Now subtle offenses that an average consumer might not take not of, or …show more content…

Some companies take advantage of using unethical communications since unethical does not necessarily means acting illegally, many marketers deliberately exaggerate claims and make confusing statements that could misguide the consumers. It is sometimes difficult to conclude what the society terms as ethical or acceptable when it come to marketing communications, there marketers must be very sensitive enough to know what could generate controversy in their ways of communicating their products to the consumers. It is also sometimes very difficult to strike the balance between being ethical and making profits, many unethical communication has the potential of making fast profit for a company, but it is important to strike this delicate balance between stating the truth about a product in a communication and the ability to persuade consumers to buy the product. Ethical communication on the other hand is consistent, can stand the test of time, and can make the company’s brand

Show More
Related

  • Summary: The Gruen Transfer

    1213 Words  | 3 Pages

    Rationale This Further Oral Activity will be presented on a T.V. show format (based on the show “The Gruen Transfer”), with the host focusing on the false advertising of well-known health foods and drinks. This FOA will focus on the persuasive language and manipulative strategies used by businesses to influence and mislead consumers into believing false perceptions of their product, using case examples to support the evidence presented. The purpose of this FOA is to inform the audience on the plethora of manipulative and persuasive language used in advertising for ‘supposedly’ healthy products, while the target audience is Australian T.V. viewers 18-50 who are interested in the influence of advertising. The context of the piece is based on today’s world of marketing and how persuasive advertising strategies can influence Australian consumers.

    Read More

  • Political Persuasion Ethics: An Analysis of The Daisy Girl Ad

    1522 Words  | 4 Pages

    Michael R. Hyman; Richard Tansey; James W. Clark (1994). Research on Advertising Ethics: Past, Present, and Future: Journal of Advertising, Vol. 23, No. 3, Ethics in Advertising pp. 5-15.: Taylor & Francis, Ltd.

    Read More

  • Pros And Cons Of Direct-To-Consumer Advertising

    1589 Words  | 4 Pages

    While pharmaceutical companies may use creative marketing to mislead consumers, in most cases the companies are not lying about their products to the general public. This deceptive marketing tactic falls in a gray area. Since there is some doubt, one should look at the three formulations of the Categorical Imperative to determine whether this action is moral. “The Kantian test of conformity to the moral law which an action must pass is a formal one. An action is morally right if it has a certain form; it is morally wrong if it does not have that form” (DeGeorge

    Read More

  • Rhetorical Devices Used In The Onion

    516 Words  | 2 Pages

    Products are marketed to consumers everyday reeling in one by one with manipulative ways and tricks on the brain. Through an article by The Onion both consumers and marketers and adverises on products is clearly critised. A marketers strategy is to outsmart the consumer with the vast knowledge and benefits a product has to offer in order to sell the product and make profit.

    Read More

  • The Onion Advertisement Analysis

    689 Words  | 2 Pages

    All companies have their own ways of advertising a product, but in the end, they have similar techniques. The Onion, a publication devoted to humor and satire, released an article that ridiculed the techniques of advertising. This article mocked an advertisement for MagnaSoles in order to humor the readers, but at the same time show how advertisements can persuade individuals to buy a faulty product. Through a sarcastic and humorous touch, The Onion successfully amuses its audience and reveals the gullibility of individuals through the use of skillful diction, fallacies, and personal testimonies. All throughout the article, The Onion incorporates scientific sounding diction to convince readers why MagnaSoles is the right choice.

    Read More

  • The Negative Speech: The Manipulation Of Advertisement

    1504 Words  | 4 Pages

    From the moment that America has been established, this country has been forced to make our own products. However, in order to sell these products, one must discover the best way to put them on display for anyone to purchase. What better way is there to sell something if you advertise it? From huge industrial LED signs to small yard displays, America has been selling its products for years this way. These very effective ways of telling others to “come buy our product”, have been seen all over the world. Whenever people see an advertisement for anything, that idea or product that they saw is the most prominent thing on their mind at the time. Advertisement has been manipulating the human mind in various

    Read More

  • Ethics of Advertising

    1448 Words  | 3 Pages

    The abovementioned process is influenced by the commoditisation of products and blurring of consumer's own perceptions of the companies' offering. In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: "We know that oil companies aren't really friendly to nature, and tobacco companies don't really care about ethics" (Arnold, 2001). On the other hand, the "ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization" (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.

    Read More

  • Ethics In Interpersonal Communication

    1602 Words  | 4 Pages

    The first assignment examined communication, ethics and perception. Entering into this class, I can say that I definitely took communication for granted. I focused too often on analyzing what is said when communicating rather than fully listening. The ability to put forth ideas and information in ways that are verbal and nonverbal is amazing. When thinking about ethics in communication, the first thing that comes to mind is patient/doctor or attorney/client privilege. Next, are companies that make claims that are worded in such a way that if their products do not work exactly as advertised, their half-truths may not be considered illegal but they are definitely unethical.

    Read More

  • A Rhetorical Analysis Of Nike Advertisements

    628 Words  | 2 Pages

    The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in

    Read More

  • McDonald's Ethical Behavior, or Not?

    2210 Words  | 5 Pages

    McDonalds is one of the largest food chains globally and in the U.S. It has one of the most recognized symbols with the golden arches. There are more than 34,000 local McDonalds around the world and they serve approximately 69 million people in 118 countries every single day. They also spend about two billion dollars on advertisements each year. The ethical issue that I want to address in this essay is whether or not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also ethical with their approach. If a corporation as successful and profitable as McDonalds can be ethical with their selling and advertising schemes then just about any other organization or corporation striving towards that same goal can be too.

    Read More

  • Advertising: Information or Manipulation?

    1821 Words  | 4 Pages

    In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.

    Read More

  • The Evolution of Advertising

    1076 Words  | 3 Pages

    In 1994, a new form of advertising and getting products and services into the world was discovered: the internet. Online advertising has been growing rapidly. We can see advertisements on almost any webpage we go to. Even if you try to avoid ads, you are bound to find some. This leads us to a crucial part of advertising which is ethics.

    Read More

  • The Importance Of Ethics In Public Relations

    910 Words  | 2 Pages

    Ethics, as according to Johanessen, Valde, & Whedbee (2008, p. 1) is a study that argues what should be the grounds principles for right and wrong human behaviour. There are public relations scholars from Kruckeberg (1998) have made a point to relate universal ethical values as professional values. It is therefore necessary to integrate these values into the public relations profession. The Institute of Public Relations Singapore (IPRS) has supported this in their code of ethics. A principal stated that, “A member shall conduct his professional activities with respect for the public interest and the interest of the profession.” This means that every decision and strategy that the public relations practitioner should account for their employee, client or community. However, a report done by

    Read More

  • The Use of Unethical Advertising in Business

    1194 Words  | 3 Pages

    Businesses are in game in order to earn money and advertising is the strongest weapon that helps to sell a particular product . An advertisement can be harmful and misleading as well as helpful and beneficial . Advertising in ethics is an unclear concept , but truly the main goals of corporations should be avoid misleading their customers by setting up wrong expectations and to keep their current clients .The major problem with advertising is that most of them are misleading . Advertisements create an unrealistic and sometimes irrelevant impression of an any particular product. Unfortunately, often , consumers become the victims of their tricks .

    Read More

  • Ethical Issues in e-Commerce

    1594 Words  | 4 Pages

    growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.

    Read More

More about Ethics In Marketing Communication

Open Document