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Task 1: Question 1.1: Definition of Marketing: marketing is the thing that every organization needed to spread out the information of the organization to the social area to let the people know about it and create the chance to attract the customer. That is a process of communicating, making the customer interested about the product and service that the organization provide. Definition of promotion: For every organization, promotion is the way to let them attract more and more customers. That means it is a way which include lots of method to help the organization to create customer awareness and to get more profit. Diagram: Role of promotion: (McDonald’s in NZ and US) In NZ: …show more content…
(Mcdonald 's, 2015) Question 1.2: The elements of the promotional mix in New Zealand: Sales Promotion: Many McDonald’s shop in New Zealand has sales promotion to attract more customers or make customers want to purchase more. For example, normally if people buy a pie in McDonald’s at night, they can get another one for free. Advertising: There are lots of advertisements posters on the bus station of New Zealand during the 2014 Brazil World cup, the advertisement is for the ‘World Cup Bugger’. Public Relations: Sometimes, the staff or manager of McDonald’s ask the customer who orders the new products, they want to know how the customer feels about the product. The feedbacks can make them keep doing well and keep the good relation with the public. Product Replacement: There are lots of American and other countries’ movie act in the New Zealand cinemas. Sometimes the actors eat the product from McDonald’s in the movie and it cause into lots of people who watch the movie want to go to McDonald’s. …show more content…
For example, normally if people buy a pie in McDonald’s at night, they can get another one for free. (Assignment point, 2014) In USA: Sponsorship, the McDonald’s is in sponsorship with the NFL (American football Cup), so the NFL fans can see the big poster on aside of the football field. It’s make people imagine to buy something to eat in McDonald’s when they feel hungry during the match. Product placement, There are lots of famous actors from America in the American movies. If one of them eat the McDonald’s food in the movie, and thousands movie fans can see that in the movies, they would be very easy to be attracted and to buy the same McDonald’s product with what actors eat in the movies. (Assignment point, 2014) Business: In New
They have promotional activities to increase how many people come to the restaurant and how many people will come again
McDonald 's has associated its self with anything that could attract kids into insisting on getting them. A Happy meal has a toy usually associated with the newest movie or television show that kids are unquestionably excited about. Such as the commercial where Spider-man leaps out of the television into the living room of a random kid saying he cannot “hang around”, as a voice-over comes in and states it’s “because the action is at McDonald 's” then goes on to state what neat items they could receive in each happy meal. All while the kid is filmed having an enjoyable time, the lighting brightens the kids face and smile, and the music creates a sensation that one must go to McDonald
The menu at McDonald's typically consists of hamburgers, chicken sandwiches, salads, drinks, shakes, and a recent influx of healthier alternatives. McDonald's also is widely known for their breakfast menu, which consists of sandwiches, pancakes, French toast, hash browns, and breakfast drinks. Since McDonald's appeals to such a wide audience, it must constantly re-evaluate its menu depending on feedback and market research. McDonald's expends considerable resources to update its menu and introduce new products in order to be more in tune with its target audience (The Times 100).
According to businessinsider McDonalds spends 963 million on Advertisements. That’s a lot of money on Advertisements alone plus cost of other necessities. The target market for McDonalds is simple, the target market is everyone. That’s a key part of their success, no one has a reason not to go. Cheap food on the go is for everyone at anytime, therefor who wouldn’t go there? McDonalds targets kids, adults, morning workers and late night partyers. "McDonald 's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi."(Who) McDonalds can now appeal to all audiences and get a better chance of getting customers to come
Fast food chains use value pricing. This type of pricing is how much the customer thinks an item on the menu is worth. Basically what this means is customers see price as a primary indicator of a product’s value. Value pricing happens when a company increases a product’s benefits while either maintaining or decreasing the price. A great example of value pricing in McDonald’s is the ability to “super-size” drinks and fries. The value of the drink or fries is increased because a customer can get substantially more of the item for a fraction more of the
...dvertising. They took a new approach towards advertising. Instead of advertising on network TV they focused on outdoor advertising. They made the single largest purchase in the history of advertising when it purchased 20,000 billboards to reach consumers on the road and within minutes of a purchase decision. McDonalds used the concept of market fragmentation, which is the identification of smaller and smaller market segments. They not only expanded their variety of burgers, but also test-marketed fish-and-chips, fried chicken, pizza, and carryout groceries. Bibliography Fundamentals of Marketing (10th Edition) by William J. Stenton, Michael. J. Etzel, Bruce. J. Walker. (Pages: 41-42, 48, 56, 104, 115, 116, 130, 169, 171, 243, 265, 299, 458) http://www.mcdonalds.com/corporate/index.html http://www.fortunecity.com/meltingpot/dalston/714/myribbon.htm#intro
McDonald’s is one of the popular fast food chains in Hong Kong and the success of McDonald’s is due to it is able to create a homogeneous “global” culture that suit to the demands of a capitalist world. In Hong Kong, Time is money thus McDonald’s strategy is consistently fit to the fast food industry. The company has both economic strategy targeting at customer globally and locally.
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
Marketing is how a company or organization promotes the service or product the company uses to create revenue. After closely reviewing the needs of the public in an area or the market and the product or service is revised to accommodate these needs, a marketing plan would be created and executed.
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
In general, there are numerous definitions of marketing as it has various features to involve, and the one below has concluded main factors of it:
McDonalds uniform menu offerings can be mass produced; therefore helps to lower production costs. Additionally, the company bargaining power with its suppliers lowers its input costs and boost margins and even more importantly, McDonald 's offers a very large advertising budget which gives the company a significant competitive advantage over its competitors. Much of McDonald 's sales occur outside the United States and thus, with McDonald 's tapping extensively into global expansion therefore the company’s international operations will continue to strive and