The Effects of the Internet and the Global Media Market

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The creation of the internet dawned a new way of life for the world in which we live. The internet defies time and space and helps make communication easier and extremely fast, it also helps with networking and connecting people from all over the world making the global implications of the internet absolutely fascinating. Because of this new wave of technology people across the globe are able to communicate and do business with one another on a completely different level. This essay will seek to analyze the global media market the internet has created by researching the history of the internet, its move to a global stand and the global applications that it offers.

History of the Internet

To understand the current global market of the internet, one must first understand how the internet was built. The internet initially started out as the APARNET in the 1960’s, it was set up by the Advanced Research Projects Agency (ARPA) in September of 1969. ARPA created ARPANET as a way to mobilize research sources in order to build up technological military superiority over the Soviet Union. The original goal was to create an interactive computer network, after this was successful. Scientists wanted to find a way to make the connection to other computers; this created the new concept of a “network of networks” (Castells, 2001: p. 11).

In 1975 ARPANET was transformed by the Defense Communication Agency to make secure connections among the different military branches, which became known as MILNET. ARPANET then became dedicated to research factors and was renamed the Internet and in the 1980’s the Defense Department wanted to commercialize the Internet and there for financed computer manufacturers. By the 1990’s most computers had netwo...

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... world, as its speed is almost instantaneous it defies time and space, and is not constricted by distance and geography. With the use of email and social networking sites people are able to communicate and share different forms of media all over the world. The internet is has created a flow of internationalism and has helped to facilitate to globalization, this is allowing media businesses to become complete and compete on an international level, therefore creating a global media market.

Works Cited

Bakardjieva, M., (2005) Internet Society. London: Sage.

Castells, M., (2001) Internet Galaxy. Oxford: OUP.

Hassan, R and Thomas, J., (2006), The New Media Theory Reader, Berkshire: Open University Press.

Lievrouw, L. and Livingstone, S. (2005) Handbook of New Media, student Edition. London: Sage.

Sleven, J., (2000), The Internet and Society.Cambridge:Polity.

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