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The use of Patriotic rhetoric in government propaganda initiated and encouraged women to change their role in society. Yet, at the end of the war, the same ideas that encouraged women to accept new roles had an averse affect on women, encouraging them to leave the workforce. The patriotism promoted by propaganda in the 1940s, encouraged Americans to support the war effort and reinforced the existing patriarchal society. Propaganda's use of patriotism not only increased loyalty to America during the war, but also, increased loyalty to the traditional American patriarchal values held in society. Many factors affected the changes in women’s employment.
Print. Zuo, Jiping. "Rethinking Family Patriarchy And Women's Positions In Presocialist China." Journal Of Marriage & Family 71.3 (2009): 542-557. Academic Search Premier.