Undoubtedly, the popularity of social media has changed the way people communicate with others around the world. Social media is the general term of social networking sites, such as Facebook, Twitter, YouTube, Flickr, etc. Before people have social media in their daily life, they could not imagine that someday the world was going to become smaller and larger at the same time: due to the extension of the field of vision, the distance between people are getting closer. Generally, social networking sites have significant impacts not only on the personal aspect, but also on the society. These impacts and effects that social media brings are reflected in the way people communicate, learn, and do business.
To begin with, social networking sites set up a whole new world to shift the way people communicate with each other. The world that social networking sites build gives everyone an equal opportunity to share ideas, opinions, and feelings; also, it encourages people to take part in other’s sharing. For example, people are free to express their opinions and share them with their friends and peers on Twitter. In addition, social media makes the world smaller since it facilitates people to get in touch with others across long distance and different culture much more easily. Nowadays, Facebook allows people to keep in touch more regularly and intimately than ever before since it is beyond the borders of time and space; it creates an opportunity to experience different cultures as well. Thanks to the prevalence of social media, after I post my life in the U.S. on any social networking site, my parents and friends in China can know my current status and interact with me. Furthermore, I can consort acquaintances on sites from different countr...
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...n be more creative and efficient than conventional advertising. To illustrate, Häagen-Dazs launched its new promotion through its Facebook page and offered a free ice cream coupon to anyone who “like” the page. Additionally, benefiting by the forwarding and sharing function, brands may increase their exposure through social networking site marketing.
Consequently, man can not deny that social networking sites gain an enormous success since they create and meet the needs of modern people and society. Owing to the invention of social media, it accelerates people’s paces to catch up with trends, boosts them to express their ideas and feelings with various possibilities, and enhances the interaction between business and consumers. Moreover, It is also expected that, as the development of technology, social media will bring more surprise to all of humanity in the future.
One of the most important things to point out the impact of social networks in the business field is e-commerce. In older times companies project their advertisements either on the television or in newspapers or billboards. It was just an one way communication, which did not yield attractive returns from the consumers. But now companies use social media platforms as a two-way communication medium. For instance, we can see in documentary movie “Generation Like”. Companies are now turning the Facebook ‘Likes’ into the good money. ‘Likes’ button on the Facebook has a great importance. More the likes you have more the value you gain. When one like something online, a product, a brand or a celebrity it becomes part of the identity that they broadcast to the world in free. Companies are getting free advertisers in the form of their consumers (Generation Like). Social media profile information is really valuable to the advertisers for the promotion of their product. This help the companies in market research. Some companies tend to outsource their social media asset management to their advertising partners. By acting social networks as stepping stones, social media marketing can gain a lot of benefits including relationship building, brand building, publicity, promotions and so on. So, it can be concluded that social media marketing proposes several opportunities for entrepreneurs, small businesses, midsize companies and huge
Social media is also a great way to network for jobs, your own business and any number of things. Many businesses start on social media and expend beyond the internet. This is a great way for many people to see the goods for sales and a faster method of word to mouth. Social media has a large impact of today’s society both good and bad. Social media is driven by people’s needs to connect and interact with others on a more convenient way outside of a face to face, or a phone call.
There might be few people in the globe who are not aware of social media especially most famous networking sites such as Facebook, Twitter, Youtube and Wikipedia. It is declared in Time Magazine’s ‘Person of the Year’ in the year 2006 that social media has been introduced to rule the world. As of course, there are many variations on the basis of culture and geographical in the social networking sites, but their main aim is the same. We can take the example ...
The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online. Social media provides a platform for consumer to engage in electronic word-of-mouth. It can be either positive or negative statement on the product brand or service which made by potential, actual or experience users on the internet (Themba & Mulala, 2013). Facebook is one of the fast developing social media. It brings up a new trend of social media marketing. Facebook influenced customer behavior and suggested to be one of the most critical metrics of social media usage (Schultz, Schwepker & Good, 2012).
Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010).
As technology progresses, social media continues to have a positive impact on people’s lives. It helps individuals communicate with loved ones that are farther away, become informed easier, and it helps open doors to businesses. Domains such as Facebook and Twitter have truly revolutionized the way individuals interact.
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
First, many people claim that the social media has improved the social life for people by making communication easier than what it used to be. Social media has made it easier in the way of communicating and overcoming the great distances between people. It has made it easier for people to communicate with each other in an efficient and fast ways. Social media has made the globe as a small village and shortened the distance between people who live far away from each other. On the other hand, social media has weakened the social ties and made a gap with the existing close relationships with the people who live around each other because they are busy surfing the social media. A good example of that approach is Facebook which is considered as one of the most powerful social networks that brings people together. People use it to share their personal interest, and photos with their family and thousands of friends from different places in the world, but how many of all these friends do they personally know and spend time with? People use social media to find new friends, but this might cause them to neglect the ones that they have already. In “Is
Second, with the development of the network, social networking sites are very convenient to access, which is an important reason for their popularity. The number of Internet users has increased with improved Internet technology, which is beneficial for promotin...
Social media refers to the sharing of information among people in a networked environment. It is concerned with the creation of virtual communities where members interact electronically through ICT platforms. People can share videos, photographs and different forms of communication through social media facilities. Advancement in information communication technology has fueled the development of social media networking. Evolution of mobile computing and development of internet-enabled mobile phones has catalyzed the development of social media networking (Davis and Linda 101). Social media seems to be a substitute to corporate media also known as industrial media, which have been largely used to convey information to large volumes of people. Various factors make social media different from corporate media.
Social media can be a series of different social sites that enable people to interact with one Each other completely through the internet. Social media has taken over the world of today. It has shaped society opinion today about the way they do everything. There is a tendency to associate social networking with Facebook, mainly because it is the biggest and most popular online social media network. But there are much more ways of networking through other than Facebook. Social Media most likely impacts and shapes society’s opinion on the subjects of politics, business, culture and sports. It reflects on the freedom of speech and freedom of expression within a country. The positive aspects of free social media could possibly far outweigh the negative effects that may
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.