The media send messages across the nation. Before the advancement of such media as the television, radio, and the Internet, a much smaller percentage of Americans were informed about the issues concerning the nation. The second way the media can influence public opinion is through their ability to convey an overall tone to their readers and viewers according to their own sentiments. Often a newspaper’s own feelings on a certain issue are expressed in their articles. When the public reads about such issues they can adopt the attitude which the media portrayed.
This ability which the news media obtains, gives them the power to influence the Public Opinion which influence on what they believe what action the President and Congress should be included in the country’s political agenda. Elections results are also critically affected by what is said throughout the media since public opinions are centered on what the media says. During the early years of the United States, most of the citizens would obtain their news from their local newspaper. Print media had the ability to be more detailed about their news which gave them the advantage of influencing their readers. Although this is still an effective way to inform people about news, but it did have some disadvantages.
Arguments against proportional representation. Politics Review, 2(2), 14-15. Curtis, J., Fisher S., Lessard-Philips L. 2007.Proportional Representation and disappearing voter. British Social Attitudes: Perspectives on a changing society, ed. A.Park 119-25.
As said by Angela Phillips and Tamara Wtschge, “Information is to democracy what oxygen is to fire. Without one the other cannot survive. This is why democracy and the independent news media have developed hand in hand, and why any threat to the survival of organized news in the public interest is also a threat to democracy.” (Changing Journalism, 2011, pg. 1) In this day and age, the public is able to make their political presence felt and their opinions heard instead of simply being docile receivers of political news. Authors such as Muthukumaraswamy believe that a “significant accomplishment of the new media world is the shifting of power from publishers and advertisers toward the people” (2010, pg.
Determining the citizens who vote in elections arms political campaigns with the ability to target their electoral mobilization efforts more carefully. Political campaigns, because they are situated in an environment with limited resources, utilize this knowledge to ensure a candidate’s success. However, participation in elections serves a greater purpose and has a greater stake in terms of American political history. As a nation founded on the ideal of ensuring equal right to participate in the political process, the proliferation of efforts to ensure more voters stands to create a representative democracy. Ensuring that citizens vote, I contend, serves as vital as any other governmental obligation.
In seeking out the news, the press therefore acts as an agent of the public at large. It is the means by which people receive that free flow of informa... ... middle of paper ... ...eem less harmful to the people in the United States. The influence of the mass media affects politics in the United States greatly. The public's point of view is changed by the way the news is reported. When the public's views are affected, the voting polls are too.
Examining these undecided voters is extremely important in light of their potential impact on American politics. In conclusion, the media’s role in the presidential election process is basically to communicate reasonable information both through reporting and paid advertising. This is crucial to the voters because the majority of them receive their information via the media, so in the overall picture, the media can greatly influence the outcome of an election.Bibliography 1.USIA Worldnet. Robert Fullerton, staff writer. http://www.usis-israel.org11/pubhsh/elections/wimedia.ntm 2.USIA Worldnet.
In conclusion, although it can be argued that political parties are indeed promoting democracy through several factors of their composition, it is evident that there is still much room for improvement. Perhaps stronger unity and communication between party leaders and members or even electoral reform could be the next step. Either way, it is clear that parties must re-evaluate their respective standards of democracy, and ensure that steps are taken to raise these levels, and thereby increase overall democracy in the UK.
It needs the media to be able to reflect on the diversity of the audience, and it needs the media to be accountable for what is going on around them, and to be diverse and deliberate in how they communicate these issues to audiences. The increased information given to audiences has a `democratising effect', mobilising audiences into action, which in turn has significant implications for governments and businesses. International relations and events in our democracy are more visible and transparent, have more domesti... ... middle of paper ... ...rtisements that accompany them are dominated by the success of white, wealthy westerners and the examples of the dangers posed to them are poor, black, non-westerners. Women are also represented in the media by glamorous models, actresses and news presenters. The problem with a globalised media in a democracy is that it can ruin the public infrastructure and that in turn means the demise of the public sector, which results in privatisation and more commercialism.
Mastering the media effects on the people that are to be influenced is the key to successful communication of ideas and a successful political career. James Druckman in “The Power of Television Images: the first Kennedy-Nixon debate revised” looks at how television affects political behavior.