The Effects of Class Size and Learning Style on Student Performance in a Multimedia-Based Marketing Course
The article “The Effects of Class Size and Learning Style on Student Performance in a Multimedia-Based Marketing Course”, published in volume 23 number 2 August 2001 issue of Journal of Marketing Research, has one main objective: to explore conclusions for two pre research hypothesis discussed in the article. These two hypotheses are stated to determine if the effects of multimedia-based learning differ in results of class size or learning style.
The article begins with a multitude of previous research and analyzing of articles to illustrate to the reader why the present research was conducted. They list studies that show people understand and comprehend ideas they see visually more efficiently than just reading or hearing the terms. They list the benefits of multimedia in the classroom: it accomplishes teaching more material than just lecturing to students, students retain more information, it forces the instructor to stay on track throughout the class, it illustrates points, and provides meaningful examples. The researchers refer to six previous studies describing the benefits of multimedia in the classroom. These studies prove instruction to be more effective when it requires students to be active learners instead of passive learners and when two or more channels to transmit the information are used. As to be expected, previous research also proves an inverse relationship between class size and student learning. As research was reviewed the researchers found no empirical research dealing with the relationship between class size and learning styles when instructors incorporated multimedia-based presentations...
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...sh to get out of class early.
Based on the study, one can conclude that class size has no effect on the final scores. This information can be used for large universities to justify larger classes for survey type introductory classes. This can save universities money that would be spent on hiring more teachers and needing more classrooms. This also justifies universities purchasing multimedia-based resources to help neutralize learning style differences. These expenditures can be budgeted by lower instructional costs, enhanced faculty productivity, and increased student satisfaction. Though the results of the survey seem promising it is the first research done of its kind. For the variables noted prior that may have fallen unnoticed, before making weighted decisions due to the results I would wait until more research conclusions to ensure positive results.
I found this case study particularly interesting; in retrospect this class would have been extremely helpful prior to starting my husband’s business. I now see the importance of having a clear financial plan and projection, along with a strong command of your market share. My husband and I have been able to muddle through the areas were did not know or understand in running a business, but prior knowledge would have been a valuable
As stated in the relationship domain I feel that in order to succeed in the strategic domain you would need to be an active listener when absorbing the information while using coaching or counseling techniques when teaching others because when you combine the two skills you can coach people through your thought process on how things are done while pulling information from the information you actively listened to. We’ve also learned about different learning styles when taking a self-awareness test. In this test I found out that I use assimilation-learning styles, which combines reflective and abstract conceptualization traits to understand vast amount of information and puts them into simple forms to explain what they observed. Typically an assimilation learner prefers to learn though lectures, readings and research, which I have always felt more comfortable in taking in class lectures over on-line
Gleason, Jim. "Using Technology-Assisted Instruction And Assessment To Reduce The Effect Of Class Size On Student Outcomes In Undergraduate Mathematics Courses." College Teaching 60.3 (2012): 87-94. Academic Search Premier. Web. 15 Apr. 2014.
Therefore, I hope that I can achieve many new valuable experiences as well as friendships through this class. As a student, I believe I have the responsibilities to pay attention in class, and contribute to the class as much as I can. Besides, I need to ensure that I finish homework before coming to class and seek for help when needed. My goal is to become a successful business woman, who has the opportunities to work with different countries and cultures around the world. I am confident that this class will help improving my analytical and organizing skills, which are helpful and beneficial for my career in the
statistics, market trends, and gaining confidence and experience in presenting to class mates and clients.
There are many different types of learning styles including, visual, aural, multi-modal, and kinesthetic (Welch). People that prefer to learn visually like to see pictures and graphs while someone that is an aural learner needs auditory stimulation like lectures and music. For someone that is a kinesthetic leader, they enjoy the hands on activities in a classroom. This would include building things, role playing, and real life experiences. However, some people prefer two or more learning styles, these people are considered multimodal learners. One goal of ours is to get students to become multimodal learners. We then plan to find a workshop that specializes in teaching professors about different learning styles and how to adjust their teaching methods to be able to get through to students with a variety of learning
Their hypothesis posits that there should be a correlation between a person’s preferred learning style and their corresponding level of learning. They premised their research on the assumption that “sound” evidence requires robust documentation from properly designed experiments, including appropriate control and treatment groups and a statistically significant difference between these groups. In other words, they set out to confirm whether certain instructional methods proved more effective for students with one specific “learning style” over another. Their research indicated that both children and adults express preferences about how information is presented to them and that people differ in the extent to which they have a preference for different ways of thinking and processing information. However, in their research there was no evidence for any correlation between one preferred learning style over another, thus failing the conditions for their hypothesis. Furthermore, in their review of literature they found very little in the way of experimental studies on the topic of learning styles despite the enormous amount of research supporting the concept. Therefore, their conclusion was that there is not adequate evidence justifying learning style preference. Consequently, as an educational practitioner, I must now contend with the question of how to most effectively design learning under the assumption that the learner can learn from any of the present modalities (auditory, visual,
With this claim, it has been proven that both of the learning styles need to be demonstrated well for full utilization of information. This will, therefore, contribute greatly to the student’s grades and hence in the student’s overall success in college.
Learning styles is one of the ways schools have changed over the past couple of years in regards to diversity. The varieties of learning styles of students have become more aware to educators. There are three main learning styles; visual learning, kinesthetic learning, and auditory learning. Visual learners take up about half of student learners using textbooks, charts, course outlines, and graphs are useful instructional aides (Sadker, p. 47). Kinesthetic learning is also known as tactile learning. These students learn by hands on learning. Planning for student to have movement in class will help these learners. Our last learning style is the less of the three called auditory learning. These students learn best by hearing; they can remember the details of conversations and lectures and many have strong language skills (Sadker, p. 47). By providing a time for these students to recite the lesson themselves can support this form of learning. To be an effective teacher for all the learning style diversities means being able to be flexible and incorporate a variety of teaching techniques.
Ensuring that each department can run smoothly the day of the game. I need to enhance my skills in organization, leadership, and management. Therefore, I would need a class that will help me in at least one of those three aspects. My first option is marketing which is defined as the action or business of promoting and selling products or services. In that class I will be learning the basics of consumer markets, consumer buyer behaviors, successful marketing strategies and how to cater to specific audiences. Taking this class will help me continue to stay current with the new upcoming trends; however, I do not want to sell people items. So I will not attain any of the three aspects I am looking for yet, I will gain additional skills such as being able to sell items to people and pitch information to people. My second elective option would be Public Relations course that will help advance my writing since I will be learning how to write press release, and help plan media campaigns. Having this course will help me directly with my major for off season specifically the management sector. Since I will be the one in charge of releasing out press release, and organizing the press events I would need to know quality work when I see it and be able to give feedback when necessary. However, writing isn’t my strongest point so I may face some difficult in that class meaning I
Hawk, T. F., & Shah, A. J. (2007). Using learning style instruments to enhance student learning. Decision Sciences Journal of Innovative Education, 5(1), 1-19.
Personally the reason why I have chosen to study Marketing Management is because marketing is a diverse field to work in which involves in group activities, what I love about this course is it gives you opportunities as a student to join in with the group that you are satisfied and can relate with. As student of Marketing Management I love being given responsibilities such as doing researches etc... Sometimes you got to handle
Resources are designed to support us as teachers to plan, deliver and assess our teaching and lesson delivery. All the materials and books, a variation and diversification of approaches, resources used for different learning styles, in order to meet the needs of all my students were contributing to the professional development and continuing education. Preparing visual prompts to stimulate, the use of colour in my slides, always helped to stimulate the interest and emphasise the key points in my teaching. However, computer-based technology, provided opportunities to develop ICT skills. Thus, through class sessions and little practice students were developing skills to use it, and create professionally looking and visually stimulating slides. As teachers, we must be willing to encourage our students to become active participants in their learning, creating opportunities to actively engage all
To support these principles as to how people learn, there have been many studies and surveys developed that provide more information to students and teachers alike. For example, according to the University of Illinois Extension, “Only 10 percent of secondary students learn best auditorily, but 80 percent of instructional delivery is auditory.” Along with the statistical information of the group research, there
Technology properly used in the classroom has many advantages to a student’s learning. Technology can help students become more involved in their own learning process, which is not seen in the traditional classroom. It allows them to master basic skills at their own rate rather than being left behind. Teachers and students alike can connect to real life situations by using technology in the classroom; this can also help to prepare students for real world situations. Technology can be used to motivate students as well as to offer more challenging opportunities. It can also be used as a visualization tool to keep students interested in the subject that is being taught. When technology is used effectively, students have the opportunity to develop skills that they may not get without the use of technology (Cleaver, 2011). Assessing and monitoring students is easier on the teacher because of the ability to use technology in the classroom. When technology is used correctly it offers limitless resources to a classroom atmosphere.